The power of having strong brand identity cannot be under estimated with the corporate identity demonstrating a variety of different pieces of information in a visual way. Over the years, major brands such as Apple and Coca-Cola have built up a strong and mainly positive brand identity, which has lead to an increase in sales and customer brand loyalty. This positive brand identity has of course been built up over decades but billions has been spent on maintaining that this brand image is not tarnished and is improved upon.
When it comes to a new start up company, brand identity and recognition is zero and building a corporate identity is an uphill challenge. The first thing that has to be produced for an ecommerce website is a distinct logo design to give your company a face and a name. This can be a very difficult task but there are a few factors that need to be considered when designing a strong logo design.
Recognisable Logo Design
Making sure the logo design is distinct and instantly recognisable is key as people will have a look at many different ecommerce websites before and after seeing yours. The logo design should not be over complicated with many of the most recognisable logos being extremely simple. The name of the company must also be clear to read so avoid using over the top font styles as this will be difficult to read and users immediately become irritated and bored.
Target Audience
The tone and style of the logo design must be looked at from the point of view of the target audience as they will be the people who will be most interested in your products and services. If the logo jars with the sort of style that they are used to from a similar company as your own then it can be viewed in a negative way. On the other hand, the logo must create some sort of reaction from the user or the logo will pass unnoticed.
Competitor Brand Identity
Competitor brand analysis before designing the logo needs to be carried out as your company needs to stand out from the others on the market. A similar logo design can cause confusion and can divert attention away from your brand. A competitor may have conveyed some other brand values through the tone of their branding which you may be able to exploit through your design.
At Advansys, we focus on creating a high quality logo design that will be able to be reflected well in the rest of the ecommerce website as well as other marketing material. Our careful attention to the tone and style of the logo means that we also look at the brand values your company looks to convey. For more information on our ecommerce logo design along with the rest of our corporate identity and ecommerce website services, please contact our ecommerce specialists via our website or contact us direct by phone or email.
