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Hair Salon Marketing
How many times have you taken out an ad in the local paper, to have it run and the only people making money is the newspaper?
Your Hair Salon Marketing plan needs a new ‘DO!
It is time to step out and be adventurous! Stop doing what has not been working. The advertising people are not there to make you money! They want you to be safe and take up space on a page.
Don’t be Safe
Shake up your hair salon marketing program. Design all new ads. Get a fresh new designer if necessary! Your customers are just glossing over your ads because they have seen them before. Make them notice your new hair salon marketing plan! Offer them something you already do. Satisfaction or their money back! Scream your hair salon marketing plan in your ads. Make it bigger than your salon name! You will stand out and be noticed. Don’t be afraid that your customers will take advantage of you. They already expect that if they are not happy, you will make it right. Telling them about it through your hair salon marketing efforts will drive new business to your salon!
Use Your Current Clients
Do you have a loyal client base? Your hair salon marketing plan should be pointing directly at them. It is far easier and cheaper to sell to clients that already trust you rather than exclusively focus on drumming up new business. A complete hair salon marketing program will cover both current and future customers. Offering your current clients a referral bonus will bring in new customers faster than ads in the newspaper.
Build Good Will
Sponsor a local sports team. Have a “Locks of Love” donation day. Go to nursing homes and give manicures. Your hair salon marketing efforts will pay off as people see you serving in the community. Any donations of time should be able to have a money value placed on them and should able to be claimed as donations on your taxes.
Bring in New Staff
Although your current staff is bringing their regular clients in as frequently as possible, new staff will give an edge to your hair salon marketing campaign by bringing new customers and new referrals to your salon. New staff members also bring new skills and services that you may not have been able to offer in your hair salon marketing previously.
Keeping you hair salon marketing efforts fresh, current and edgy will drive new and existing clients to your salon and keep your salon relevant and in business while this economy takes its time recovering.
Don’t Stop Marketing
During these tough economic times, it is tempting to stop spending money on advertising. This would be a huge blow to your hair salon marketing efforts. Spending your advertising money wisely will keep your appointment book full. Don’t advertise in such a way that cannot be measured. You need to be able to see how much your business has grown due to your hair salon marketing advertising.
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Hair Salon Marketing
