Got any new ideas to promote your business? If you are feeling the squeeze like most other places then you are probably worried about spending any money on advertising. Ads can be so transient. You pay for them and then they are gone. If you have a business that caters to the community around you, maybe it is time to get more involved. There are some grass roots approaches to advertising that are hands on. You use promotional products instead of ephemeral advertisements. You get closer to your customers and beat the pavement for business, or maybe it is closer to the truth to say, you beat the grass. A promotion that you put on in the park will work wonders for your company.
An outdoor promotion will put you together with people at their most relaxed. It can be a multi-business fair or you can do something small to start. You may only need to get a few employees together and set up a booth at the park or beach. Now you want it to look good, so make sure you have some nice big promotional umbrellas set up to attract people and you won't need a sign really because you want people to come closer to investigate.
Once you have your area all set up the fun can start. You can have something refreshing for people at your little spot. The idea is to attract people as they walk by. If you have a big cooler and an ice shaver you will be very popular on a hot day. You could sell the shave ice for a quarter or give it away. You might want to check if you need a permit. when people walk up to check things out you can give them a small promotional item. A key chain would work.
Don't forget to outfit your help in promotional clothing for this day. You want there to be no doubt at all what company is providing refreshment for the day. All you need is for people to see your name and possibly hear what products and services you have. There is no selling or networking going on. It is a relaxing experience.
When you compare the money spent on promotional items and the time spent, you are still spending less than you would with a radio or print ad. This way you get to meet people that live in the area. You also are giving them items of your choosing to help them remember you.
You need for your employees to wear cute
promotional clothing so that people know what company you represent. Giving
promotional key chains is a grand idea and will help them remember your name.
