Search marketing looks at generating traffic and conversions through the search engines either via the organic search engine rankings or via pay per click campaigns. Search engine optimisation (SEO) looks to improve these organic search rankings by pushing the website up the search engines to get to page one for certain keyword phrases. This can take some time to gain the desired results but the results will be worthwhile in the long term. Pay per click campaigns is a much more expensive technique as is costs money every time someone clicks on the link, but it can generate some very quick results. With either strategy, it is important to think about how they are implemented as it can make a difference to the traffic and conversion results. Below are just a few tips for when you start your search marketing campaign.
Keyword Research
Keyword research, whether you are preparing for a search engine optimisation or a pay per click campaign, is extremely important because if you don’t target the correct keywords that your target market will use then it will be a waste of time and money. Finding keyword phrases that have both a high search volume and a relatively low amount of competitors competing for that term will bring a higher chance of success. Niche keyword phrases will be less searched on than the more generic keyword phrases but in turn will have fewer competitors. The more detail users write in their search phrase, the higher the possibility that they will purchase the item once they have found the site with this specific product or service. These conversions are more guaranteed and can be easier to rank for if the website is optimised properly.
Look at your Competitors
Whatever marketing campaign you decide to go ahead with, looking at what your competitors are doing is always a good idea as they may have found a method that you may not have thought about. Especially with search engine optimisation, they may be using techniques that you haven’t done on your website or they may have a higher Page Rank than your website. Page Rank can be a clear indicator of how easy it will be to get onto page one of Google. If the average Page Rank on page one is 4 and your website has a Page Rank of 1 then this keyword may be difficult to get onto page one for.
Find an Established SEO Company
At the end of the day, these issues can be easily ironed out through using an established, successful SEO company that has a proven track record for delivering worthwhile search engine results. Although search engine optimisation has not been around for that long, there are SEO companies that have been around for between 3-5 years and have the experience to know how to make your site more appealing to the search engines.
At SEO Junkies, our years of experience in search engine optimisation and the vast amount of clients we have produced successful results for means that we are confident in bringing worthwhile search engine ranking results for your website. Our wide variety of different types of websites and clients from different industries means that we have knowledge of works best for keywords in certain industries. For more information about SEO Junkies about our SEO services and our other internet marketing services, please contact us on the contact information provided.
SEO Junkies (Advansys Limited)
Building 4 Millars Brook
Molly Millars Lane
Wokingham
Berkshire
RG41 2AD
Telephone: 0845 373 0595
Fax: 0845 838 2701
Email: sales@seojunkies.com
