A search engine friendly website includes all such important factors that can give a website an appealing look and can easily be navigated on the other hand. The important part in making search engine friendly is keyword density. The second important part is Use of Meta Tags as title and description. The third important aspect is use of alt tags which help the search engine in defining the image.
The website is said to be user friendly when it bears all the important factors that can help the visitors in tracking the website as per their search keyword. Moreover the website should have some unique features so that it can catch the attention of large no. of visitors. The visitors can be only targeted when the keywords used in the unique content are highly competitive and popular. Adding relevant keywords to web page, writing content that are search friendly. A page maintaining keyword density would be rank higher in the search engine.
People use the search engine in order to get the desired result. Moreover they want exactly the same for what they are searching for? Seo experts help them in optimizing the keywords by adopting No. of techniques to provide them the best for their searches.
Techniques of Search engine optimization help the visitors in tracking the website.
1. Use of popular keyword.
2. Use of Meta tag in title and description.
3. Use of Alt tags.
4. Use of Heading tag
5. Use of xml site map.
To make your website visitors specific, it’s important to use popular key phrases to know the right information. Here you have to careful about maintaining keyword density of web pages. We also use these keywords in Meta tag. Title Meta tag should be short so that it can easily convey the message relating to web page.
Crawlers recognize image present in the web page through alt tag. If the image path in web page is not correct, it does not show any image on page when running on browser. The user can get information about this image by alt tag. Alt tag should be short description of that image.
H1 to H4 Heading tag are used to optimize web pages. Page title should have H1 Tag and it is used one time. Second important keyword should present in H2 tag and is used 1 or 2 times. Third important keyword should be in H3 tag and should be used maximum 3 times. Lowest important keyword should in H4 tag and is used maximum 4 times in that page. Different-2 search engine have different approach for heading tag.
XML site map is the Meta data of all pages exits in your website.
It is place where all website’s web pages url, title and description meta tags are available.
