Automated marketing

I’m usually a big fan of workplace automation but there are times when I wonder what we are all going to do in this brave new world. Here’s a links to an intriguing video: http://www.techcrunch.com/2009/09/07/workers-of-the-world-meet-your-robot-replacements/

If you are a fan of Kurt Vonnegut you may have flashbacks to his book Player Piano.

One place automation is crucial is with business email communications. Email is a great tool for following up with new registrations on your website for wihitepapers, newsletters, contest and just about everything else. You can use automation to create automated replies that are tailored to increase your prospects sense of engagement with your product, service, or content.

Why use automation?

Because the time and energy of having a dedicated person on staff to respond to each new registrant is usually cost prohibitive. And, even when it’s not time and opportunity some into play,

Key ideas:

You must respond quickly
You must be engaging
You have a limited number of times to put your best foot forward


Here is an article on email response rates that shows how email has a limited window of opportunity that must be jumped on quickly to be effective.