What is FMCG?
Fast moving consumer goods that are rapidly sold to the consumers at a very low cost. Thought he profits made here are not too much but, they are sold in large quantities to its distributors. Apart from this, it provides with a lot of convenience to many consumers as they can get various products at an ease and relatively cheap price.
Not only this, various manufacturers also share a huge amount of profit here. It is because here they get an option of setting the cost of products according to them.
Various examples of fast moving consumer goods include- soaps, cosmetic items, shaving products, teeth cleaning products etc. Not only this, here various non- durable goods are also sold such as batteries, paper products, etc. Not only this, products like electronics, packaged foods and pharmaceuticals too are included in this category.
The main characteristics of the products of this industry are:
1 They are used at least a month
2 They are directly used by the consumer end
3 They are always branded
4 Apart from being branded, these products are always packaged and
5 The
fmcg products are non- durable.
As far as the industry segments are concerned, following are the products that are given most emphasis:
1 Personal care- One of the industry that is given most importance are the personal care products. The products under this category are: Oral care, Hair care, soaps, toiletries, perfumes, deodorants, etc.
2 Household care- the products that come under this category are: laundry soaps and detergents, dish, utensil cleaners, air fresheners, furniture polish etc.
3 Branded and packaged food and beverage- Health beverages and other drinks like soft drinks, Bakery products like breads, snacks like chocolates and biscuits etc. Bottled products like juices, shakes etc ranges under the category of branded and packaged food and beverage.
4 Tobacco and spirits- The products that lie under this category are cigarettes, and other tobacco products.
Faith and belief
Most people believe that buying a cheap product is not good as cheap products lack in the quality. But as far the fast moving consumer goods industry is concerned; it ensures top quality products to its customers.
The industry has recently launched its operational supply chain and production cell as well because more and more consumers have started believing and consuming their products. Apart from this, more and more people have started their business in this field by dealing with this industry on full time and part time basis either on internet or face to face.
As a Business
Doing business in this industry is one thing that has gained a lot of name. It allows people to trade directly with other traders. Apart from this, it has got an automated system that helps seller in taking various selling decisions in a quick spam of time and at a relatively lower cost.
You can easily find many web sites where a novice can gain knowledge and tricks of trading the products. Apart from this, one can also take help of various online articles and books which is very helpful in for a many.
