Women and Financial Services: A Treasure Worth Exploring

Delia Passi is the nation’s leading authority on Selling to Women. As President and CEO of MedeliaCommunications, Passi supports companies in their efforts to be the very best in their industry at closing the deal with the woman customer and retaining that customer forever. Passi is a prominent speaker and trains thousands of sales representatives each year on how to better sell to women and couples through a series of sales development training programs that she has created. Passi is also the author of Winning the Toughest Customer, The Essential Guide to Selling to Women (Kaplan, 2006) As a consultant to numerous Fortune 500 companies, Passi has had great success in forging strategic partnerships with corporations through sophisticated and unique programs that increased product/brand visibility, strengthened brand/product position, created greater credibility, and delivered a larger audience among women. Client companies include Washington Mutual, UPS, Xerox, Office Depot, HP and UBS. Passi’s knowledge is complimented from a successful career of proven sales, marketing, branding, and entrepreneurial experience. Prior to founding MedeliaCommunications, Passi was the Group Publisher of Working Woman and Working Mother magazines. She began her career with the Xerox Corporation and quickly became one of the company’s top producers. It was when she switched to selling advertising that she recognized how a different approach worked so effectively when selling to women, who dominate the publishing environment. Passi regularly speaks on Selling to Women, Marketing to Women, Target Selling, Target Marketing, Selling to Baby Boomer Women, Selling to Affluent Women, and Selling and Marketing to Women Business Owners across the nation. From 1998-2003, Passi sat on several advisory boards including Women in Communication’s Golf Matrix, Save the Children, NOW, and Boardroom Bound. She recently joined the New World Symphony in Miami as the Branding Committee Co-Chairperson for the Board of Directors. Passi earned her BA degree in Psychology/Business and a certification in education, graduating Magna Cum Laude from the College of New Rochelle, NY. She resides in Aventura, Florida with her husband and three daughters.