Few people really like job interviews: You have to be "on," the stakes are high, and you have to show off your expertise and intelligence every step of the way. "Successful interviewing reflects your ability to sell yourself," says Steve McMahan, president of Kforce Professional Staffing.

"That becomes easier when you recognize the potential pitfalls and learn to avoid them." Here's McMahan's list of most common interviewing mistakes - and his thoughts on how to address them.

Lack of professionalism: Too often, job candidates fail to realize the interview starts the minute they walk into the building. Impolite behavior toward the security guard or receptionist can ensure this will be your last visit. Make eye contact, smile and offer a firm handshake when appropriate, McMahan suggests. During the interview, convey confidence by speaking clearly and sticking to the point. And don't forget to dress the part - a professional appearance is a must.

Preparation failure: Nothing can kill an interview faster than a blatant lack of knowledge about the company and the position you're applying for. Research the company beforehand, as well as its economic climate and the position you're being considered for. Be ready to demonstrate the value you would add to the firm.

Buy first, sell later: Interviewees play two roles: that of a "buyer" looking to determine whether the company is a good fit, and that of a "seller" who must convince the prospective employer to hire them. "One of the biggest mistakes candidates make is to go in with the buyer mentality and neglect their sales role," says McMahan. He says that's backwards: Convince the company to make an offer first, then focus on the buyer questions.

Money matters most: Also, don't ask too soon about benefits and financial information. Doing so can be off-putting to hiring managers who are still trying to learn about your background and determine whether you might be a good fit. Says McMahan: Sell yourself first, then worry about compensation.

Negative exposure: Those who air a former employer's dirty laundry or otherwise make disparaging comments raise a red flag for hiring managers. Employers may wonder how you would represent their company, and whether your negativity would extend to your new role.

No sparks: When the interview feels flat, it's likely you've failed to create chemistry with the hiring manager. "Remember that people want to do business with people they like," says McMahan. "It's important to develop a rapport with the interviewer from the start."

Overall, interviewing is not a difficult skill to master, McMahan believes. The key to avoiding missteps, making a strong impression and boosting your chances of landing the position lies in the old Boy Scout motto: Be prepared
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