Some people sit around waiting for things to happen. Some people "Make Things Happen", and others just wonder... "What the heck just happened?" I challenge you to ask yourself which of the three aforementioned categories you fall under. Be honest, I'm sure everyone wants to believe that they're in the "Make It Happen" category, but are you really?
If you're new to the game you're probably already on the subscriber lists of a few well known marketers, more than likely you've already partaken in a big product launch. These launches happen all the time and they kind of creep up on you. Here's how it happens, first you get a couple of teaser emails and maybe some cool videos to watch. Then they subtly announce the launch date of their "killer" product. When that date arrives, your inbox is literally flooded with emails from different marketers promoting the launch. After a few days, the launch is over and you're reading all the blog posts and threads about how the launch made over $1,000,000.00 in sales or some other ridiculous amount like that. Now you're wondering "What the heck just happened?" Wouldn't you like to be the creator of that "Million Dollar Product" or how about just being one of the people that made a ton of cash by just promoting it? Well, we're about to explore "Online Selling" and we'll uncover the best methods and practices a newbie can implement to get started on the right path to "Making It Happen" online. There are also 8 basic components that you'll need to thoroughly understand. I'm about to explain the 4 critical fundamentals here.
Fundamental #1 List Building
Everything, and I sincerely mean EVERYTHING you do online should be geared towards growing your subscriber list. Your members are the "lifeblood" of your internet business. Your subscribers become loyal and eventually invite others to come to you. To build a list of members you'll need a squeeze page, this is basically a simple "mini website" specifically designed to capture the visitor's name and email address by way of a web-form. A web-form is just a name & email field with a submit button to store the visitors information in a database for future use. Once the details are in the database you can bulk mail your subscribers to stay in touch with them. Your list will grow thereby giving you the power to email them additional offers on which can collect a commission. The easiest way to entice someone to subscribe to your list and enter their details into your web-form is to give away something of value in exchange for the customers details, once they give you their name and email address you instantly give them access to their "Free Gift".
Fundamental #2 Driving Traffic
Lets say you have a killer recipe for BBQ Sauce and you want to open your own BBQ restaurant but you're on a limited budget. You know your restaurants success depends on foot traffic and visibility after all you've heard it said many times before in retail... "Location, Location, Location" - so now what Batman . "Do I pay top dollar for prime commercial real estate in a highly visible mall or do I save some money and put my restaurant in an obscure part of town with low rent?" Even though the initial investment is higher, the mall location will produce a profit while the obscure location won't even cover the low rent. In the obscure location you would have to actually create the traffic by investing in advertising while the prime location already has "organic" traffic. This is what driving web-traffic is all about, it makes absolutely no difference how good your product is if no one can find it on the internet. You have to look for existing flows of traffic online and place traffic signals there which direct the surfers back to your squeeze page. This can be done in a multitude of ways like banner exchanges, social networking, video sites, SEO, forums, safe-lists, ezines, and many more including Pay Per Click advertising.."
Fundamental #3 Increasing Conversions
Now you've gotten some customers to your BBQ restaurant where they can buy your delicious home cooked secret recipe Chicken & Ribs... but will they? How does your restaurant look? Is it clean and tidy? Do you have an attractive menu? Are you fairly priced? What kind of specials do you offer? Do you have a punch card that can earn me a free meal after a certain amount of purchases? What are you doing to convert your visitor into a REPEAT buyer? That is called conversions. The way you structure your website from, graphics & sales copy to offer and guarantee, will determine if your visitor actually buys from you. The key here is to monitor your site metrics impressions vs clicks in comparison to sales. Acknowledge trends and then tweak the site components by "Split Testing" different site parameters. Split testing can be done with special software or it can be done manually by monitoring the site statistics daily and making subtle changes to see how they affect conversions. Perhaps your background color is too bright, or your headline font is too big. Maybe you're guarantee is not in a prominent location on the page. Who knows what it could be? The key here is to test, and retest. Once you've arrived at a high converting formula stick with it and repeat the process.
Fundamental #4 Duplication
This is probably the most important fundamental of the four... "Duplication." If you want what one man has, do what that one man does. Contrary to what you may believe, one of the biggest reasons that Newbies fail online is not lack of direction. It's actually "too much direction" or should I say too many directions (plural.) The average newbie opportunity seeker subscribes to multiple marketer's lists and begins acquiring every product that appears to promise instant riches. The problem is that different marketers have different marketing angles and strategies which pull the newbie into an exponential overstretched frenzy of information overload. This in turn causes multiple info products to accumulate on their hard drive until the tasks at hand become insurmountable and they just throw in the towel. The key to avoiding this is to go on a "Low Information Diet" by choosing a mentor that you like and relate to. Do some research and once you've decided on who you will follow, then duplicate their success step by step. Once you begin to see positive results, just duplicate YOURSELF to increase your results. This is definitely the best way to avoid common newbie mistakes and obstacles.
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Omar Martin & Mike Filsaime created Higher Level Strategies, LLC to serve as the beacon for frustrated internet success seekers. They have helped create countless success stories online and you can get their free Cd-Rom at
http://InternetSellingForNewbies.com
