Mandura™ a nutritional juice supplement that is made from “The Royal Family of Fruits” – Durian, Mangosteen, Acai and Blueberry – has chosen relationship marketing as the vehicle to bring their product to the marketplace. According to their mission statement, Mandura™ strives to bring “an opportunity for individuals and their families to better their financial situation without losing sight of the most important things in life.” By using relationship marketing to bring their product to market, their intent is to provide many families with the opportunity of additional income and more free time.
The term “relationship marketing” refers to home-based businesses where entrepreneurs develop “relationships” via the Internet, as well as traditional forms of marketing such as networking, to promote a product and build a business. Mandura™ believes that relationship marketing is the best way to quickly get their product to consumers and in the process to share the wealth with a large group of people who are interested in developing a home-based business.
Instead of using typical relationship marketing terms such as representatives, distributors or members, Mandura™ has chosen the term “Independent Business Owner (IBO) for those who get involved with selling their product. The company’s compensation plan is called a “Straight Line Forced Matrix” which puts IBOs in a straight line under each other as they join, thus enabling each Independent Business Owner to have more income than expense.
The company’s Straight Line Forced Matrix offers seven different ways that each IBO can earn income selling the Mandura™ product:
• Retail Sales – commissions of up to $5 per bottle are paid on each retail sale
• 1st Generation IBOs – dollars are paid for each IBO that a person enrolls
• Bulk Order Bonuses – autoships of 3, 5, 7 or 10 cases pay additional bonuses
• 2nd Generation IBOs – when a personally sponsored IBO enrolls someone else, the IBO that did the original sponsoring receive compensation as well
• Team Volume Bonuses – bonuses are paid on the total revenue earned by Mandura™
• Group Volume Bonuses GV – paid to IBOs who excel
• Royal Bonus Pool GV – top leaders which exceptionally high group volume are paid this additional bonus every month
The Mandura™ product comes in 32 ounce bottles and the retail pricing is $39 for one bottle, $72 for two bottles and $136 for a case of four bottles. For IBOs on an autoship program, the pricing starts at $30 per bottle, $55 for two bottles, $100 for a four bottle case and can go as low as $16.67 per bottle if purchased in 10 case quantities.
With their unique Straight Line Forced Matrix compensation plan, Mandura™ is using relationship marketing to get their nutritional juice supplement out to the marketplace at a fast pace while helping their IBOs improve the health of both their bodies and their pocketbooks at the same time.
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