You've successfully entered the world of selling information online. Perhaps you've gotten yourself noticed by writing content or eBooks that sell well. Considering that your online ventures are going well, you might be considering selling information in a physical form such as CD ROM in addition to selling your wares in digital form.
But this new way of selling will require you to think about packaging your offline presence just as nicely as you've packaged your online presence. How should you go about this?
Even if you're selling a physical product rather than downloadable files, that product is going to be visible to your customer both before and after the sale. If you're selling an informational CD ROM on eBay for example, that product will be on display for bidders before they buy.
If the actual CD ROM isn't on display, something that associates with the information you're selling will be. Customers like to see what they'll be getting. What they get, delivered by mail or a delivery service, is the offline part of the transaction.
Both times, it needs to look professional, so you need to package your CD ROM well. Make it look attractive because we're visual creatures and we're attracted to professional looking things.
You might be wondering how you can make your CD ROM look great, especially if you're burning them one at a time and sending them out. Here's how:
- First, the CD ROM has to be labeled. Don't take a permanent marker and write your title on it and expect that to pass for a professional label. A buyer will be ticked off if he or she pays decent money for something and gets an unprofessional looking package.
It doesn't matter how valuable the information contained in the package may be. The outside must reflect the inside. There are a few different ways you can get a professional looking CD ROM.
Companies such as Swift CD and Kunaki can create your CD ROM, label it, package it in a jewel case and ship it to your customer for you. These services come at a price, but can be worth it, because you have a very professional looking product to sell.
- Purchase a good label making software program and use it to design and print your own labels. You can burn your CD ROMs as you need to, label them and send them off. Remember to put them in a sturdy jewel case - this is part of looking professional.
- If you're experiencing good sales, you can purchase a CD duplicator and burn your CDs in bulk. Buy labels in bulk as well, print them off, label your CDs and get them in the hands of your customers.
Looking professional offline is just as important as looking and acting professional online. Your offline presentation, in the form of your product, should be packaged neatly and labeled with an attractive label. A nicely labeled and packaged product shown on your website or an auction site will get a customer's attention. It will get your customer's approval once they receive it.
