Video marketing is fast becoming a highly accepted source of online learning and traffic generation strategy adopted by savvy online marketers all across the world wide web.
A common question often found on forums is “How do I make and put videos on my website to promote my products and services online?” Actually, the answer is pretty straightforward. If you have a decent video/web camera, able to shout “lights, action, camera”, you are on your way to making a great video that can act as traffic attraction for your online business.
But in order to produce a good video, you need to get the right equipments.
(A) A Video Capturing Device Such As A Video Camera Or Web Camera.
Remember, love the camera and the camera will love you back, don’t be fearful of the camera, it is your buddy in your video marketing efforts. Hand phone video cameras might be handy, but they may not make a good video capturing tool when used for online learning or product promotion purposes.
(B) A Good Microphone Is Essential As You Need To Be Heard Clearly.
Always try out the voice quality of the microphone first. A word of advice though, don’t be too thrifty and use the microphone that comes free with your sound card, the sound quality simply isn’t there. If you are using a mini DV-camera, you can simply attach the microphone directly from the video camera right to your clothes. Just make sure viewers can’t see the ugly wire that connects the microphone and the video camera.
(C) An On-Screen Video Capturing Software (Optional).
If you are creating video presentations showing viewers how to utilize certain features of a product or service using the computer screen, then getting this software is essential. You can easily download a free copy from camstudio org.
But before you begin shooting, here are a couple of significant video marketing concepts to set you on the correct path.
* EFFECTIVE VIDEO PRESENTATION
Make sure that there are enough lighting so that both you and the featured product can be seen clearly. Do note that too much lighting can lead to over-exposure while insufficient lighting can lead to shadows, so the recommended thing to do is to do a trial video shoot and make sure you look natural in it.
Do not babble or speak too fast, remember to speak clearly so that whoever is watching can understand what you are saying and what your product or service is all about. A good salesperson needs to be able to speak clearly and present their service or product in a style that everyone viewing it can understand and enjoy.
Take note of the KISS (Keep it short sweet and simple) concept. Don’t use big words or technical jargon in your video presentation.
Have a little fun while showcasing yourself or your product. Nobody wants to see a sad face. So make sure you smile in front of the camera. The better you come across on camera, the more likely people will want to buy your product or services.
* PROPER EDITING & OUTPUT
Once you are done recording your video, review it and ensure it’s what you desire and something that you’ll feel proud to have on your website. In my opinion, your videos are a direct representation of you or your business on the internet.
Next, transfer the recorded video to your computer to start editing. If you are a PC user, simply use the free Windows Movie Maker software and if you are a Mac user, you can use iMovie to edit your video clip to your heart’s desire.
For normal editing purposes, there is no need to get too fanciful and purchase one of those high end video editing products. There is no need to waste that kind of money, it is both expensive and requires a lengthy time to master if you are not tech savvy.
Once you are done editing and are satisfied with the results, you can now output the edited video to a web file. If you a PC user, then output the file to a WMV format and if you are a Mac user, then output it to a MOV format.
* UPLOADING TO YOUR SERVER
Finally, you are ready to upload your edited videos for the entire world to view. If you don’t have sufficient server space to host these videos yourself, perhaps you can use popular video sharing sites like Youtube. You can easily upload your video to these websites at no cost at all, it’s totally free.
Upon successful submission, you can easily attain either an URL or a HTML code to embed the file to your website so visitors to your site can see your newly uploaded video presentation. Embedding the video to your site is pretty simple, it is similar to cutting and pasting simple HTML to a web page.
* WEB VIDEO PROMOTION
Now comes the time to promote your video clip for traffic generation purposes. To begin, ensure your videos are tagged with highly searched for and relevant keywords related to your video topic. This will make it easier for viewers to effectively search for similarly related videos of interests. Video tagging is fast becoming a norm in today’s fast pace internet world.
Next, aggressively promote your videos by sending your video clips to your friends, family and business associates. Include links of your videos in your blog and newsletters too. Let them check out the efforts you have put in put into making your video and request them to pass it on to other friends, making it a viral marketing tool as well.
Reckon pretty soon, you’ll notice an increase in the number of visitors watching your video and eventually more and more traffic coming to your site.
With these video marketing concepts in mind, turn on your video camera, smile and begin shooting, have fun doing so and reap the results of video marketing.
