Promotional products are products used to promote a business.
They are generally branded by the company to promote their business e.g. with a logo, contact details website address etc. Take a look around your office or home. Chances are that will have a coffee mug, pen, bag etc. that has a business’s contact details on it.
Promotional products help publicise a business by methods outside the traditional advertising mediums e.g. Newspaper ads, TV ads, radio ads etc, where return on investment can be quite low.
Almost any product can be branded with a company’s name, logo or business message. Common Promotional items include writing instruments, clothing, conference supplies, office accessories, bags, keyrings, fridge magnets etc.
Most promotional products are relatively low cost, e.g. pens, magnets etc, but can extend to high end items also e.g. designer watches, leather compendiums, designer clothing, electronic items etc.
The 5 major benefits of Promotional Products
1. Promotional Products increase your brand recognition
Every time someone uses your product they are reminded of your brand/message. The next time they need to use a product or service that you offer, your business will be at the forefront of their mind.
2. Promotional Products are another form of a business card
Your contact information is easily in reach and often remembered. If a prospect wants to contact you; your phone number, website or store details are easily extrapolated without extraneous effort.
3. Promotional Products can get people to take an intended action
For instance you may get people to contact you, fill out a survey etc.
4. Promotional Products can reach a large number of people for relatively small cost
For instance a pen given to a restaurant owner may be used by customers to sign their credit card receipt. Thus the product reach can extend to unlimited numbers.
5. People like free stuff
People love free merchandise, gifts or special recognition. We have all heard the expression “It’s the thought that counts”. Giving away items is generous, thoughtful and can enhance people’s lives. People “don’t care how much you know, until they know how much you care”. Adding value helps to build trust and relationships, which is the reason why people will want to do business with you in the long-term.
The more thought you put into your promotional products, and the greater the value to the recipient; the greater the credibility and respect you will gain as a business.
