Total plush toys market is nearly to one hundred milliards US dollars. About 40-45 percent belongs to both Americas (mostly for USA), 29-30 percent to Asia/Oceania, just one - to Africa, and 25-30 of all toys belongs to European buyers.
West European parents spend about 35 – 40 milliards dollars. Eastern part spends about two milliards dollars per year.
Market of children's entertainment development is defined by 2 2 tendencies: fast development of electronics and demographic position inside of the exact country.
The number of transactions with the wholesale toys through b2b electronic marketplace is growing fast.
What does a child want?
According to the researching results, toy dolls and plush animals have the greatest popularity among wholesale and retail buyers (little less than a half from the overall turnover), the designers have 20 persent of the market volume, one fifth belongs to computer games and approximately 10 percent for board games + puzzle and "high-tech" toys (such as machines) each.
The manufacturers and sellers think that computer games and toys, working on the batteries, will grow much faster than others. On the second place of sales growth will be developing toys and games and toys for babies, because of information technologies and world phenomenon of a fast children’s growing, named KGOY (Kids Growing Older Younger) in the toy’s industry. This fact forces manufacturers to launch more complicated technological products. New children’s generation, called “DigitalKids”, grow up in the world of electronics, video games and PC with Internet access since birth.
The co- audience is 0-7 years old children. People who have a child from baby to 6 years old are the most active buyers. 13-15 years old schoolboys and school girls are more interested in new mobile phone models.
Who makes toys?
Today wholesale toys are a high profitable and fast developing business.
It is no wonder, about 50 percent of toy’s market belongs to Chinese manufactures.
Demand for “made in China” products falls. Becuase of the stereotype which has developed by years that China delivers bad quality and even unsafe toys that contain harmful chemicals. Besides, the parents caring about child’s health do not goods from South Eastern Asia.
The most expensive toys are the toys, made in Western Europe. Here we talk mostly about brand toys.
Poland, Czech Republic, Lithuania, Latvia are well-known at “home” and on the neighbors’ markets.
Russian bears can replace Chinese dolls.
For Russian, CIS’ and East European producers financial crisis may even help to increase incomes from sales and expand client database.
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