7 Deadly Sins Of PLR
There are more than 7 sins.
But these 7 are the ones that prevent most marketers from making a single penny from
their PLR efforts.
These are the same guys you will hear talking about how PLR 'doesn't work'.
They're wrong with a capital 'rrrrr'
Avoid the things below and you're halfway to becoming a PLR boss.
#1 Stop Buying Cr*p.
Selling PLR is a good way to make money.
Which means that a lot of low life marketers will throw packages together just to make a
quick buck.
If you've bought much PLR in the past you'll know exactly what I mean.
Poor content, bad grammar, typos, damn-near impossible to read and on the whole pretty
worthless.
The only solution is to bin the whole package. If you try to rewrite it you'll just get bogged
down in the mire.
Throw it out and put it down to experience.
Why? Because you might be tempted to recoup your losses by reselling it.
If you purchase junk PLR, repackage it and sell it on to your customers then expect to ruin
your rep. Even if you don't have a reputation, you won't get any repeat business from
customers who purchased your product made from junk PLR.
Reputation is everything in this business, don't lose it. And if you don't have any sort of
reputation, then build one for yourself by providing VALUE.
You can avoid buying cr*p by either using only people who you can Google and see that
they're established PLR sellers, or by contacting unknown or new writers and asking for a
sample.
You WILL buy some cr*p PLR at some point. It's a rite of passage, but don't be scared of
asking for samples or asking for testimonials from previous customers. It's your money.
Don't be tempted by less expensive PLR unless it's from a trusted source.
You do get what you pay for where PLR is concerned.
TOP TIP – Give a rookie a break. Use little known writers (get samples first)
to produce your PLR for you. You'll get great quality work at low prices -at least until they
recognize their worth and ask for more money, but they'll thank you for giving them a
break.
#2 Buying PLR then leaving it for dead.
TOP TIP – If you buy it, USE IT WITHIN 14 DAYS or it'll just get left,
gathering legendary 'cyber dust' and you'll never profit from it.
Too many marketers purchase PLR material on impulse and then they decide to not use it.
Or they just completely forget.
Before you purchase PLR material, take a few minutes to decide if you actually NEED it. If
you do go ahead with your purchase, save your PLR material to your desktop, so you're
constantly reminded to edit your PLR product.
Have an idea before you buy what you're going to do with them.
Decide for example BEFORE YOU BUY, how you will repackage it to sell.
If for some reason, your business plan changes or you decide to go in a different direction,
then at least get some use from your PLR material by adding it to a free blog or something
- only if you're allowed, of course. (See the rights section later on for more details on what
you can do with PLR).
#3 Not putting your 'stamp' on it
PLR content should be a 'rough blueprint' for an original product.
- Your product.
If you can't write get a freelancer to add / subtract material to make it unique
The very least you should do is to retitle it – if you Google the PLR you've bought you'll
see a shed-load of entries for it. If you retitle it then make some minor changes to content
and graphics...
BANG!
You have an original product.
You can compete by not being as lazy as your competitors who will just leave the package
as it is, upload it and try to sell it.
TOP TIP – Whatever else you do, make sure you at least retitle it, preferable
change the graphics and do a rewrite or partial rewrite too!
#4 Getting the graphics BADLY wrong.
Let's face facts here... no one in their right mind wants to see poorly created graphics, it's
extremely unprofessional. When I say poorly created graphics, I don't mean plain and
simple graphics, sometimes they can work well.
I mean graphics that are low quality due to wrong file formats. Graphics that look like
they've been created by a 5 year old are not acceptable either (so DON'T do 'em yourself
unless you're good with Photoshop)
Even if the PLR owner did provide you with the best looking graphics on the planet, then
you'd still need to get your own graphics for your own UNIQUE product, or at least edit the
PSD files.
If you do go ahead and use the poorly created graphics that are provided with your PLR
material, then you're going to fail, simply because the customer is going to assume that
your product is of the same quality.
If creating graphics isn't your thing then hire a professional.
TOP TIP – The graphics make the package. The best PLR in the world will
never get read if nobody gets past the poor graphics. If you're on a budget spend it on
the graphics.
#5 Providing Lame Bonuses
I rarely give bonuses with my products.
This gives my product the impression of being a top-quality, stand-alone package.
You may disagree – that's cool.
But if you DO provide bonus products, make sure they reflect the quality of the main
package.
Customers can spot a 'lumped on without thinking' bonus a mile away and it'll reflect on
the quality of your main package.
#6 Competing On Price.
Only amateurs compete on price. Period.
If you follow the instructions in this book you shouldn't need to compete on price anyway
because you'll have developed your own unique PLR product.
If you buy a PLR package then discover that it's all over the internet (sold as an end-user
ebook) ranging from $47 down to $7 you'd be crazy to try to sell it at $6.
Instead retitle it, rewrite it, get some new graphics made and come at the market with a
brand new unique product.
Not only will you be able to sell this at a much higher price, but nobody will be able to
undercut you unless you decide to sell the PLR license to your new, unique product (which
of course you could do, for a large profit)
#7 Know what you're going to do with your PLR
There's little worse when it comes to PLR than buying a nice new shiny PLR package
about dog training or hair loss then discovering that you have no
knowledge of the subject, even less interest and the niche is saturated beyond belief.
Before you buy, make sure you have an inkling of where you can sell your PLR. If you
have a list in the self-help niche then a nice PLR package on time management or
relaxation techniques might fit very very well alongside your existing products.
If however you have a list of people interested in weight loss products you might not get
very far with a PLR package titled '1001 chocolate recipes).
Then again........
I leave you with these thoughts and hope they help if you have comments they are always welcome, I always like to hear your experiences and views to your success.
Regards
Adam
