Because hashtags tend to quickly spread and since Twitter users typically search hashtags for content from people they aren’t following, using hashtags can be a great way to widen your twitter reach and connect with your current audience in a more meaningful way. Currently, there are a wide variety of already established hashtags as well as new ones created every day which you can join. However, be careful that you use of hashtags is consistent with both your brand and the tag itself.
So which tags should you participate in? That depends soley on your business and your Twitter using purpose. As an example, it’s most likely a bad idea to participate in the #nintendovsXBOX hashtag if you own a fitness club and use Twitter to offer customer service to members. But if you own a record shop, you’ll more than likely want to join in the #mondaymusic hashtag, where users tweet about what music they’re listening to and suggest other musically-inclined users to follow every Monday. Alternatively, if you own a restaurant, why not tweet out your specials or some recipes on #tastytuesday.
Check out sites like Twubs, a hashtag directory, and What The Trend? A wiki site that attempts to explain what certain hashtags (and other Twitter trends) actually mean. These are key in locating and identifying targeted hashtags that make sense in using for your business. Also, pay attention to tags being used by your followers and search for them on Twitter so that you can assess the nature of tweets associated with those tags. If it makes sense for your business to jump on board, compose tweets that are on topic and compatible with that hashtag.
Daniel D. is an avid writer on various internet marketing topics and is the founder of the
Doctor DubLi Team. He creates innovative marketing tools for novice and aspiring networkers worldwide from his office in Suburban Detroit.
Learn more about his business and how his team is seeing success by integrating
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