A feature of nearly all modern human societies is the wearing of clothing or clothes, a category encompassing a wide variety of materials that cover the body. Probably originating in the neolithic age, the primary purpose of clothing appears to be functional, as a protection from the elements. Clothes also enhance safety during hazardous activities such as hunting and cooking by providing a barrier between the skin and the environment. Finally, clothing functions as a form of adornment and an expression of personal taste or style, on which caprice the vast modern fashion industry prospers. On that interesting note, I am going to talk about the latest fashion destination in Chennai which is Etalage.
Etalage the clothes store is the latest shopping hub in Chennai. Etalage is one such store, where utterly feminine, flowing fabrics like satins, silks, chiffons and georgettes have been delicately crafted into wearable art. Hope you like this video of the store! I read about this store on www.FindNearYou.com.
Catering to all age brackets, it targets the discerning shopper, who has an eye for style and likes to dress well
Shopping in Chennai has truly come of age! No longer does one have to go to Bombay or Delhi to pick festive wear. The latest styles and trends are all available right here under one roof! I recently visited Etalage, a newly opened store in T. Nagar. Needless to say, I was pretty amazed at the collection. It was like entering a magical world of a fashion extravaganza. Etalage is French for “to flaunt” and believe me, if you shop here, you will definitely want to flaunt…
This high end fashion store for women’s apparel and accessories, offers contemporary fashion at affordable prices. Catering to all age brackets, it targets the discerning shopper, who has an eye for style and likes to dress well, without burning a hole in her pocket! Etalage offers an interesting fusion of ethnic wear for the festive season.
Utterly feminine, flowing fabrics like satins, silks, chiffons and georgettes have been delicately crafted into wearable art. The ensembles have been embellished with glinting stones, Swarovski crystals, delicate embroidery and a hint of lace
This season, accessories are really big! Dangling earrings, shoulder-dusters, beaded, sequinned and brocade bags are also showcased at the store, to complement and pamper every well-dressed woman
Talented and creative designers, from Delhi and Mumbai have crafted a very original and unique, Indian collection, under the labels of Sahasra, Rewaz, and Tulika. Each one, having carved a niche for themselves in their home territory, they are now ready to revolutionize the Chennai fashion scenario
Journey through time, with embellished Angarkhas and well- fitting Anarkalis. Perfection in every crease, and symmetry in every pleat, to flatter and complement the style conscious. Delicately embroidered suits and sarees, and the ensembles are made of pure crepe, soft silks and elegant georgettes. An interesting mélange of patch work and gota work on prints, sets these styles apart. The range includes stylish evening wear suits, to heavy worked ones. Digitalised form of printing with heavy embellishment distinguishes some of the ensembles. Swarovski crystals and the brilliance of stones, makes for a dazzling collection.
Total temptation….and needless to say, I succumbed willingly! After all, it’s Festival time!
Mohan has a critical style of approach towards places he visits. To read more of Mohan`s articles visit
www.FindNearYou.com. If you wish to watch the video of Etalage click
HERE
