Prima Donna Does it again with their new Autumn Winter collection
The autumn winter is always the strongest of the two seasonal collections. More opulent and decadent than the spring summer range. The colours maybe more muted but there is always a little extra va va voom. This year is no exception and the new ranges are very strong. The Edoras has to be the best mid range story, it will be the cornerstone for many boutiques including mine. The three colourings of black, purple and peach give it a wide appeal. It is seductive enough for men to buy for Christmas and is more subtle than the luxury story of Shangri La. So gents who are not confident in buying the red of the Shangri La the purple Edoras is a good alternative. The range also has 3 styles of bra and Prima Donna have refined the push up that they introduced in the Mayfair story in the spring summer 09. It now gives even more support to give a more rounded curve to the bust. The Mayfair was a bit hit and miss in the summer and didn’t suit everyone so it will be interesting to see whether the refinement will make it more wearable.
Purple features throughout the Prima Donna and Marie Jo ranges this autumn. The Shangri La story has not only a gorgeous opulent purple but a traditional rich red. The reds in Prima Donna always have a rich decadent feel and look anything but cheap and tacky. The bustier shows off the large floral motifs and smaller petals beautifully. It has the benefit of the detachable suspender straps and shoulder straps to make it even more versatile. If bustiers are your thing the re-colouring of the Kensington is worth a look. The charcoal colour is layered with black and grey embroidery. The turquoise and pink colours of the summer were a huge sell out so it will be interesting to see if the charcoal has the same take up with the competition from Edoras, Atlantis and the Oz.
The Prima Donna Atlantis colouring in the black is not the strongest option of the 3 colours the marron glace is by far the most eye catching and has a soft tone against the skin. The pretty Paisley Kashmir pattern in pink etches across the sheer brown tulle. The main part of the cup is print giving it a younger look, customers seem struggle with the combination of lace and print but the muted colours should make the combination less jarring. The story also introduces a new bra style, balconnet with a bandeau look. The embroidery insert lower on the cup with a transparent section above it. It is available up to a G cup so it is a great alternative for ladies who only usually can choose from the more traditional full cups. I will reserve judgement on this style, I find it’s reminiscent of the old fashioned comfort top Deauville. The Deauville is a perennial favourite will all my full bosomed customers. This season Prima Donna have introduced a purple. No doubt this is going to be immensely popular I just hope Prima Donna has produced enough to meet demand.
