If you're watching more TV on your computer these days -- and less on an actual TV -- you're not alone. A survey by the nonprofit Conference Board released Tuesday showed that nearly a quarter of households in the U.S. now view television programs online. That's up from 20% last year. The quarterly Consumer Internet Barometer survey found that news shows were watched by 43% of online viewers, followed by sitcoms, comedies and dramas, watched by 35%. Slightly less than 20% viewed reality shows online, and 18% took in sports. The survey found that 90% of online viewers watch at home. The remaining 10% watch at the office.
The number of U.S. households watching TV online has increased 20 percent from last year, according to a new report by The Conference Board and TNS. Nearly 80 percent of consumers go online daily for entertainment. Entertainment was cited as one of the most important Internet activities, behind only personal communication and work related activities. Consumers are moving away from traditional TV viewing, preferring to watch programs whenever they choose. Being able to view favorite shows at any time, along with personal convenience, are the two major reasons given by more than half of people watching TV online.
"Online viewing allows users to watch TV on their own schedule, catch up on missed content and focus on their favorite programs," said Lynn Franco, Director of The Conference Board Consumer Research Center. "As a result, about 20 percent of consumers say their traditional TV viewing has declined."
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