You need to be in the habit of telling people about your business all the time. you don't need to be a bore about it, as long as everyone that you come into contact with is aware of what you do and sell you could get new business out of it. You need to keep things with you that have your information too. A promotional pen is a good idea because you can always keep a few in your pocket and people will keep them because they are handy.
You don't need to run some incredible marketing campaign to draw in the business. Hang fliers around town advertising for your business. You will get more attention in this manner than from any larger advertising campaign. Offer rewards for your business associates, employees and customers. Reward them for coming in on a regular basis, like a frequent shopper card or a bonus card rewarding your regular customers with discounts and other gifts and rewards.
A new customer that is referred to you by someone that has had good experiences with you will usually end up as one of your best. To get these referrals you can ask for them or offer some nice incentives. You can challenge your customers with the most good referrals getting a big prize. Or you can give something to everyone that gives you someone new.
Promotional products and brand recognition can make a big impact on your business. Whether you decide to use them to promote a new business or are looking to cross sell with your promotional advertising you will find that nothing grabs peoples attention like free stuff and at such a low cost, promotional advertising is well worth the investment.
Use decent promotional gifts to entice referrals from your best customers. People love promotional apparel and will feel pleased if given some.
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Source: http://www.articlealley.com/article_1103268_15.html
Source: http://www.articlealley.com/article_1103268_15.html