Copywriting is as much of an art form as it is a science, but there are a few simple tricks that will make your sales page stand out from the sea of advertising, and convert your visitors into clients.
Start off with a killer headline!
Think about Cosmo magazine or the National Enquirer and how they write headlines. It has to be a headline that hooks and intrigues readers so that they have a reason to read through the rest of your sales page. The best headlines put a benefit of your product on display.
Know the difference between a benefit and a feature!
“It saves you time and money” is a feature.
“Get 15 more hours every week with your children” is a benefit. (For busy parents, as this benefit headline won’t work so well for childless prospects.)
Be personable and inviting, instead of technical and distant!
Write out the copy as if you were trying to convince your best friend to buy the product. It is also important to convey excitement, so that the prospect finds excitement with your product. Dull and boring copy will only turn prospects away no matter how great the product may be or how bad they may need it. But it is also important not to overwhelm the reader.
Use sub-heads, bullet-lists and testimonials!
Use sub-head frequently and be sure to list benefits and features, even in the middle of your copy. Use short sentences, but keep your message clear. If you can get a testimonial, then that is even better. Tie it into a benefit and tell the client's story after the testimonial.
Copywriting can be tricky. It's hard to be objective on about every benefit, and what you may consider important, your audience may not care about. However, after a little trial and error, you will be able to determine what works best for your products.
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