Social networking has sharply increased in popularity throughout the years and now is the best time to make it useful for your business as an Internet Marketing tool. Which social networking site should you choose?
Let’s take a look at Tumblr and see how it can help your business as a marketing venue for your website.
About Tumblr
Tumblr, although considered as an undervalued microblog site by many Internet Marketing authorities, is best known and loved for its super easy usage and maintenance. It was founded by David Karp, designed to cater to the regular individual. What sets apart Tumblr from the rest of the social networking sites like Friendster or Facebook is that this microblogging site is more like a scrapbook, where people put little pieces of information to share with others. The idea is the same – to hook up with other people with similar interests or background – but with simpler ways to express yourself.
Tumblr Advantages
In Tumblr, there is no need to write lengthy posts like on standard blogs. This is good for people who are intimidated by 500 word posts. The fact that Tumblr is so very easy to use allows you to reach out to a broader demographic.
With this short format, you can combine different media (video, links, photos, quotes) for your content. This ability to mix media (called a mashup) enables you to exhaust creativity towards attracting the attention of prospective clientele.
As a Marketing Tool, use Tumblr not as a direct advertisement of your products or services but as a way to put a link that leads back to your website. It’s not about how many “friends” you’ve collected but more on interacting with your target audience on a more personal level. Be subtle in your Tumblr content. via a little teaser on a personal incident or an overview of a recent project.
Tips for Internet Marketing With Tumblr
A Tumblr microblog as a tool for Internet Marketing is all about identifying your brand, your trademark for your website’s products and services. Reflect carefully on what kind of message you want to convey about who you are and about your brand each time you post.
On Tumblr, your identity as a human, not a business, is what is most important. With that in mind, reach out to your target market and make deep connections by being unique and friendly. This is promotion at its best.
Tumblr has been used by many companies with greater success after these companies chose not to face the hassles of Myspace or Facebook restrictions. Marketing on the Internet with Tumblr’s simple format is an excellent opportunity for your brand’s success.
