Cheap promotional items continue to compete for space on any corporate desk but are there any advertising give aways more effective than custom mugs?
And it?s no wonder, because in most surveys itemizing top business, advertising and promotional gifts, custom mugs always finish in the top four. For the record, the others usually are pens, coasters and caps, closely followed by computer accessories.
The vast bulk of personalized coffee mugs are made in earthenware with a top glazed color in a variety of styles to suit almost all occasions.
However, lately in spite of the credit crunch, the more expensive and prestigious personalized coffee mugs have been seen as a more impressive and elegant give away.
Custom mugs come in many styles
Promotional coffee mugs come in many styles but the most popular general purpose mug is the chunky style known in many locations as the Sparta.
Other similar styles are Avon and Atlantic promotional mugs which are similar to the Sparta while there are more graceful shapes known as Sheraton or Lincoln which consistently find favor in professional offices.
Fine bone china custom mugs Custom personalized coffee mugs in fine bone china are available in many tasteful designs suitable for the most important of offices. Designs like the Topaz, Apollo and Pearl will grace any office and are the market leaders at this level.
Heat sensitive custom mugs You can easily stand out from the crowd if you use heat sensitive personalized mugs as part of your promotion. They can be quite spectacular if carefully designed to use the technique to the best effect. What appears to be quite a plain design will suddenly come alive when the mug is filled with hot coffee.
The outside of the mug undergoes a transformation as the hot coffee changes the color and design of the marketing message. Certainly well worth considering if you include promotional coffee mugs in your marketing mix.
Custom mugs in the mail Promotional mugs are sometimes given at events and exhibitions but, nevertheless, can successfully be used as part of a direct mail campaign with just a little care.
It's not difficult to ensure that personalized mugs will arrive safely.
A clear acetate box is an attractive proposition as the packaging can be printed in process color to maximize the effect.
Another option is a cardboard box which, again, can be printed in many colors. However the two safest options for safe transit through the mail are corrugated card boxes and the polystyrene mug cube. Both of these options will ensure safe arrival.
Custom mugs are attractively priced Custom mugs are an attractively priced part of any mail promotion and are always well received. Most tests indicate that a promotion using a mug - even some of the very cheap discount mugs are effective - will do better than a campaign without any promotional give away - sometimes by as much as 25% or 30%.
This is surely sufficient proof of the effectiveness of personalized mugs as promotional give aways.
There is tremendous competition to get promotional material on a desk but there are few superior to custom mugs for all-round usefulness; though not necessarily for durability.
Nonetheless, even if a customer or client breaks a promotional mug they often come back for a replacement product.
And that surely is sufficient testimony to the effectiveness of your promotion and the value of a custom mug
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