Why www.3.com is Going to be the UK’s No.1 Mobile Phone and Broadband Company

Are www.3.com going from one of the worst to one of the best mobile phone and broadband companies in the UK? Three is poised to become the UK's No.1 Mobile Telecoms Company in the next 10 years due to unceasing technological changes they are best poised to exploit.

Seriously, let me explain what tricks www.3.com has up their sleeve. Famously, telecoms multinational Hutchinson Whampoa (who own 3) invested massively in 3G infrastructure 10 years too early. Wouldn't you know it, video calling never took off!But it's now turned out that everyone wants to be online! The investment in scalable architecture means 3 can now offer data services to more of the population and at less cost than competitors.

The awards just keep on coming in 2009 following a strong year in 2008 where www.3.com repeatedly took home the top awards including best value and best overall. According to the www.3.com website it is building the worlds most advanced network here in the UK. Have a look at their packages. Just take their free pay as you go SIM card. Top up once and get unlimited calls between 3 customers, unlimited calls between Skype users, free texts, free Windows Live Chat and more that I can't remember right now.If you look at their contract mobile phone deals you'll be even more pleasantly surprised (I won't ruin the surprise by revealing it here!). Each device sold by 3 is designed around the Internet. This means applications such as VOIP, instant messenger and social networking can be given away at little cost while being worth a great deal to the consumer.

This phenomenon can be seen in front of your eyes as demand for USB broadband dongles takes off and is a huge revenue generator as customers are very willing to pay for such services. 3's forward thinking approach is best exemplified with their 3 Skypephone. The innovative 3 Skypephone is an industry 1st and surely a sign of things to come. This also demonstrates they don't mind lowering prices for users.I'm sure the other networks could see the technology but didn't want to lower their margins from 30p/min down to sub 1p/min using Skype. Making regulatory change is one of the objectives 3 has at the moment that I doubt many other networks are pursuing.

3.Com is promoting a new style of internet based telephony and data access via their 3Store and affiliates. 3.Com has a different business model of making everything online.As it does so it's doing it in their favour as well as that of the consumers in that regulation is dismantled and prices lowered. The Internet is revolutionizing telecoms but the regulation is over 100 years old. For example, voice calls are charged per minute, with text and data services charged on top. This method is not the cheapest for users going forward.A flat fare would be better for everyone and this can be accomplished by removing the wholesale price restrictions known as Mobile Termination Rates.If you've ever wondered it can be so expensive to 'roam' abroad, these price regulations are all part of it and www.3.com is actively trying to change the laws to everyone's benefit. 100,000 understand this issue and care about it enough to sign a petition to change this law. They realize it will cheaper calls and internet access for them, and 3 realise they will be able to push home the advantage the already have through the next decade and the other networks will find it even harder to compete without heavy infrastructure investment.