Home Staging is a promotional strategy employed in the US real estate industry. It is the process by which your house is made more appealing, attractive and pleasing to increase the probability of an early sale. Stated simply, it is the art of preparing your home for sale. It essentially fulfills two objectives. Firstly, it helps to fetch a premium pricing for your house which could be as much as 5-10% higher than the market price of a comparable property. The second objective is to expedite the sale process and shorten the time period of the sale cycle. Data proves that time required for closing a sale transaction reduces by as much as one-third if one routes the sale through home staging. Home staging is considered as a marketing ploy to distinguish and give your house a distinct and unique identity compared to the others in the real estate market. Various studies and surveys done have established that it is faster and easier to sell houses which have furniture and accessories arranged inside compared to vacant homes. Home staging gives the potential buyers an opportunity to look and feel the manner in which the space would be utilized and gives them a fair idea of how they shall personalize the space available to them.
The most important initiatives done during home staging include de-cluttering, replacing old and worn out furniture, applying a fresh paint and exterior coating, using attractive and trendy accessories, painting and re-organizing the furniture and fixtures. Most people who come to physically inspect a house like it better if the house is not too overcrowded and every piece of furniture is organized in a well planned and thought out manner. It is well known that larger and well lit rooms appear to me far more attractive and bigger compared to dark and smaller ones.
Though the idea of Do It Yourself is catching up with home staging activity, there are professional experts available to do this specialized job who are known as home stagers. These personnel are skilled artists, who are equipped to handle interior designing and decoration and have a professional qualification to back their credentials. The fee charged by home stagers is anywhere between USD 1000 to USD 4000 depending upon the brand name and experience. Home Stagers make use of a number of instruments and accessories to decorate and stage your house and achieve their stated objective. The most prevalent tools of home stagers include table lamps, floor lamps, shower curtains, plants, elegant designer beds, linen, bed sheets, curtains, ottomans, and flowers. It is certain that the look and feel of the house easily establishes that the house has been staged by professional artists. Your idea and objective as the seller is simple; the first look of your house should be so impressive that the buyer finds it impossible to resist the temptation of signing on the dotted line. Home Staging makes your house appear superior in terms of size, cleanliness and warmth.
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