Cat got your tongue??? OUCH!
Most written copy simply (snore) puts you to sleep (ZZZZ).
Especially in the world today where everything has a multi media component complete with (brrrings) (pings) (beeps)
The recipe for creating effective sales copy is complicated. From drawing the potential customer in to convincing them you have something they want or need, sales copy can help with that wonderful (kerching). Your copy needs to be concise yet persuasive and easy to read, not to mention fun and interesting. Even after you spend so much time perfecting your sales letter or other sales copy, the reader will never even process most of the words as they go mind numb.
Multiple sources will quote that Americans spend only 15 – 20 minutes a day reading – (except for school age children and some of them they have to drug to get them to read) including magazines, newspapers, mail, etc. (snore). If a person spends only 2 of those minutes reading the mail and they’ve received ten pieces, they (zip) right through the stuff and you only have seconds (tick tock)– 12 seconds exactly. That’s not much time to open the mail AND read it …
Even if your letter is online or not being received through the mail, first impressions are made in less than a second – you want the most important, persuasive words to (pop) out immediately.
So, you’re asking, “How do I do this?”
OK you can do the obvious… bolding, italicizing, changing the color of the wording or even the font. (This is ok but it is like copy designing/writing 101 and basically over used). No, your copy needs as much interactivity as possible so your reader can get involved in the process. From my experience running many direct mail campaigns, I’ve found that you must step out of the box to really catch the readers’ attention. I discovered this in my own copy. I like to write a message better than type one so that I can emphasize certain words and put personality in my copy. I always use graphic doodles to drive the point home. But now I have taken this written expression to the next level.
Let’s digress. Remember when we were kids and were just learning to process all those words on the page. The words and pictures actually reached out to you. The world was new and exciting as sounds melded with words and we began to READ. At the grass roots level of reading we understood “BAM,” “POW,” or “tick tick tick”. Now as adults this age-old tool speaks to us in a very special way. When your reader reads these graphically enhanced word-sounds, they can hear the word in their head and have a double sensory impact and more (sizzle).
Adding graphic elements to written copy always is beneficial. Doodle-opes copy enhancements offer a large selection of words, accent elements like arrows, underlines, stars, ticking clocks etc. Creativity and originality, the keys to getting copy read.
Break up the monotony of your copy and give your sales message the readership it deserves.
