It took radio 38 years to attract an audience of 50 million Americans. It took television 13 years. It took the web less than four years from the moment when the Netscape browser became widely available in October 1994 to hit the 50 million mark. Now, video and audio and other new media technologies are taking the web by storm.
The Pew Internet project reports that:
• 57% of internet users have watched videos online and most of them share what they find with others
• Three-quarters of broadband users (74%) who enjoy high-speed connections at both home and work watch or download video online.
• 19% of online video viewers express a preference for content “produced by amateurs”
• 19% of all internet users say they have downloaded an audio podcast so they could listen to it or view it later.
What does this mean for the internet marketing professional?
Creating compelling content that is portable and virally marketable is a no-brainer! Most users have webcams and microphones or headsets and editing video or audio is free or very inexpensive if tools like Audacity or Windows Movie Maker are used. (Both programs are free.)
This way internet marketing professionals can create a piece of media and deploy it on multiple sites on the web to grow their audience and their sales - through websites, blogs, social sites, YouTube, iTunes and more. By creating audio and video, internet marketing professionals can also provide alternative learning experiences for their audience. Now, not limited to simply text, customers can listen, watch and learn about your products and services.
To learn more about video and audio use and other methods that the most successful internet marketers use to make their millions, join us below.
