What is keywords research?

If you type a keyword in search box of google.com and hit the search button, you will get the list of results’ links. The keyword that was typed in search box, and displays results is keyword for those results’ pages.

Keywords research is one of the most important parts in search engine optimization and pay per click campaigns. Strategic keywords research and selection helps you drive qualify visits to your website and boost sales.

While doing the keywords research, it is important to know what is your objective of online marketing. Bases on that, you can get the advantage of keywords research and its selection.

Two type of keywords research and selection. 1. Generic keywords and 2. Long tail keywords.

1. Broad keywords: Are generally 1 word or 2 words key phrase. Such keywords are generating tons of traffic but it takes long time. Example: “Dental clinic”

2. Long tail keywords: Are generally 3 words to 5 words key phrase. Such keywords are generating less traffic but it takes shorter time in rankings. Example: “Atlanta Dental clinic”.

If you are looking for niche traffic and higher conversion rates in shorter time, than long tail keywords give you this advantage. Generally, long tail keywords have more than 25% conversation rates while Generic keywords have less than 3% conversion rates.

WordTracker and Google AdWords Tool is most popular keywords research tool for keywords research and collection. WordTracker has free as well paid version to conduct keywords research.

ExcelFish is SEO company based in India provides a range of SEO services like SEO analysis, keywords research and selection, web page optimization, content writing and web analytics.