How to Design a Winning Business Web Site

A web surfer typically decides within a matter of seconds whether to linger on your website or move on. To hold the surfers’ interest and ultimately win their business, it must also be functional, easy to navigate and focused on their needs.

General
A common mistake is including too many graphics, pop-ups, banner ads, and flashing or blinking images.Your website should be easy to navigate.

Keep it clean and simple. Good layout employs a balance of graphics, white space and text.

Overuse of bolding, italics, all-caps and other stylistic flourishes makes reading difficult.

Content
Graphics and other features should not divert attention from the message. Be sure that the content and the page headings are grammatically correct.

Keywords
Use keywords appropriately to help viewers determine whether the site is relevant to them.

•Hone your home page.

•From any page on the site, one should be able to get back to the home page by clicking the company logo or business name.

•Include contact information prominently.


E-Commerce
•If you’re selling merchandise online, order placement should be simple and straightforward.

•In many cases your website is the first impression a customer has of your organization or business.