For new promotional ideas all you have to do is look around. To see what those big company's did to get attention is pretty obvious. You can take some winning ideas and adapt them to your own situation. If it worked well before then you should find that it works well for you also. Learning new methods is always a good business idea.
Think if you will about McDonald's and Nike, just as two examples of businesses that have used logo recognition to establish themselves as perhaps two of the biggest U.S. businesses of all time. Now envision their logos which just about everyone can, because they are completely imprinted in all of our minds, as was intended. Each of these logos is just plain and simple. They don't use a lot of color or letters or anything extravagant. A very simple logo that immediately makes you think of their business. You don't need to see the name, you know by the logo which company makes that item.
Many times companies go overboard with creating their logo and what happens is it fails and mostly because if you make your business logo very complex, then by just changing a few facets of the logo, other companies can use the same coloring and styling lettering to use your logo for their business and thus create what is known as brand confusion. This is one of the reasons that the Nike logo and the McDonald's M make such excellent trademarks for their business.
So when you have to pick a logo, go for something simple. If you have a simple design it will be more memorable. If you don't want someone else getting close to your design with theirs then simple design with very few colors is best. If you get a nice memorable simple design you can then use it on all of your promotional products and everything related to your business. You will get to the point where people can remember and recognize it.
Remember you are looking for logo recognition so that eventually you can promote your business using only this unique logo without the business name and people will still know exactly what business it is. Come up with a unique yet simple logo for your business and then print it on everything. You will find that this will serve you much better than using a more complicated logo for your business, and will actually save you money and build your business in the long run.
Use your newly designed awesome logo on loads of
promotional merchandise. For people that work on computers all day you can give them useful
promotional flashdrives to help with logo recognition.
