Optimizing the b2b marketing campaigns is always more important to guarantee a high ROI and effective sale actions on the generated leads. But only a minimun part of the interactive marketing results has often considered by the web marketing managers, who wrongly don't try to catch many business opportunities they have...
The digital way of marketing can guarantee exceptional lead generation results for a company, even if some internet marketing managers focus the ROI evaluation only calculating how many users visit a specific webpage or fill a contact form, don't considering all remaining visitors, who show interest during their accesses on the website.
The most important research centers has indicated the average conversion rate on interactive marketing campaigns as less than 1%, so the annual budget "burned" in online ads which brings no conversion can be calculated in over $ 65bn.
The right solution to optimize ROI on the b2b marketing campaigns is to integrate effective business intelligence tools that support the web analytics activities (like Google Analytics, known by everyone), and the identification, qualification and profilation processes of own website's business visitors (like Domodomain, the b2b lead generation software-as-a-service).
Domodomain automatically recognizes - for each business visitor - its company name, transforming anonymous users into actionable contacts to boost web business and to support the sale network. In fact it delivers a complete report about all the companies on the website, including their name and description, their business profile, the company contacts, and their navigation process, to enrich and correctly qualify the list of sale prospects.
So domodomain transforms the concept of web analytics, from a statistical analysis tool into a window onto visitor browsing experience. Domodomain's easy-to-use service provides actionable web visitor intelligence to enhance any CRM platform, marketing or sales activity.
This b2b marketing & analytics tool is a scalable software-as-a-service, so you can activate it and start to generate qualified and targeted leads spending less than € 1/day; a 15-days free trial is also available on http://www.domodomain.com
