Breil watches – Where did it all Begin?
Breil was founded by Innocente Binda who lived beside Lake Maggiore on the Swiss/Italian border. Binda had been a watchmaker since 1906 and had the main ambition of creating a watch which combined the technical superiority of Swiss movement with the classic and much sought after Italian style. Deciding to move to Italy to pursue this, Binda relocated to Milan and Breil watches were launched in 1937. It was the perfect time to do so as there was currently a lack of great styled watches with the technical excellence of Swiss movement and so Binda had certainly hit a niche in the market. This success did not come overnight however and Binda invested a huge amount of time rectifying the finest of details to achieve perfection. This hard work certainly paid off and Breil is now one of the most popular watch brands.
Breil watches – the Italian Style
Breil watches are typically Italian in style with their sleek and sophisticated looks. Most of the models tend to be quite chunky which is currently a huge watch trend and combine a range of features including chronograph, dual time and water resistance to a variety of different depths. These watches are extremely functional and reliable and the brand has certainly set the tone with their timepieces providing the ultimate in fashion and function. The designs are innovative and very much thinking ahead of trends and style. Breil watches also feature a vivid splash of colour on the dial to add overall visual appeal.
Breil watches – What Does a Watch say About You?
In this era whereby we are constantly exposed to fashion, many of us use it to establish our personality traits, character and often social and financial status. Accessories are one of the ways in which people do this which is why you will often see fashionistas and celebrities sporting the latest ‘it’ bag, sunglasses or watch. These luxury items are definitely regarded more as a symbol of yourself rather than just for a functional purpose. Therefore, owning a great watch can be used as a way to impress others and so if a brand wants to target this type of consumer they have to get style, function and reliability spot on. Breil is renowned for its high quality watches and the various models are often used by individuals as a way of asserting their exquisite style to others. Wearing a cutting edge watch that you know is of a great quality can make you feel different and special.
Breil Watches – Clever Advertising Campaigns
Breil was very much brought back to the attention of consumers in 1994 following the success of its advertising campaign "Take anything but my Breil". This campaign suggested that the brand was inside the mind of consumer and was an attempt to bring Breil closer to potential customers. The watches which are unisex were seen worn by beautiful women and aimed to portray the images that women are strong and powerful in today’s society but can still look gorgeous and feminine.
Breil watches are the perfect choice if you are looking for genuine Italian style and also place importance on high reliability and function in a watch. The brand still prides itself to investing huge amounts of time in ensuring each and every product looks and works to the best ability possible with current technologies. Purchase a Breil watch and you definitely will not be disappointed.
David Allen has indepth knowledge of
Breil Watches. Shade Station also stock many other designer watch brands such as
DKNY Watches
