Auctions have long been a staple in the toolkit of nonprofit develepment professionals. The emergence of ubiquitous online access have made online auctions an excellent vehicle for nonprofits and charities to raise funds while engaging stakeholders and other consituencies in their causes. eBay, the leader platform for online auctions also provides a number of offerings for running nonprofit auctions. Running a charity auction on eBay is simple, but getting the most from your efforts involves developing a strategy and understanding the ins and outs of eBay. Luckily eBay provides lots of information on how to be successful using their services.
eBay University is the learning program that eBay established to help people become successful eBay merchants. For convenience, eBay classes are held in many locations throughout the United States, and classes may also be completed from home, using your computer.
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In addition to eBay, other vendors offer vehicles for nonprofits to run fundraising auctions. CMarket - www.cmarket.com offers services emphasizing the importance of bidders, donors and sponsors, and their respective roles in a successful auction. Their Website is a valuable source of fundraising auction tips.
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You should note that all of the information you will learn through eBay University can be found on the website – for free. However, understanding that free information isn’t always easy. eBay University will teach you how to open a seller’s account, how to conduct research and create listings, how to improve listings for greater success, how to integrate Paypal with eBay, how to monitor your auctions, and how to complete transactions.
Once you’ve finished the Selling Basics course, you are ready for the ‘Beyond the Basics’ course. This advanced course will teach you how to start and grow an eBay business, how to choose and create listing formats that sell, how to use all of the eBay resources, how to market your business, how to pack and ship your items, and much more. Both courses are reasonably priced, and well worth the short amount of time that it takes to complete each course.
Michael Saunders has an MBA from the Stanford Graduate School of Business. He edits a site on
Fundraising Auction Tips and is president of
Information Organizers, LLC.
