When a tactic works, one doesn't run out and tell everybody!
So the only reason the so called "Gurus" were offering this valuable information for sale is because the concept was played out.
What works in promotion, may only work for a time, when EVERYBODY finds out, the results get downgraded.
When Google see's massive traffic, it investigates, that's its JOB, to deliver results for it's customers. When Google spots a "loophole. Google rushes in to close that loophole.
One technique to gain advantage over your competing websites, is to "know thine enemy", look at who ranks #1, #2 and #3 and see what they did to get that way.
So... I read a 'white paper' put out by a much larger
Search Engine Optimization firm I compete against. That white paper "poo pooed" techniques that appeared to boost page rank and higher rankings in Google, but only did so for a short time.
... I thought about this, because I use some of those tactics to gain a quick boost.
Here's what I came up with, this is an analogy:
The market is like the ocean, waves come in, waves go out. Google is also like that ocean, trends happen, then they fade... this is how it should be.
SEO tactics come in vogue, then degrade in effectiveness...
Does that mean they didn't do you any good? Of course they did you some good... they did if you got back links!
Don't run out and buy everything the Guru's are pitching.
Don't try to compete against the masters, in the master's Do Jo. You'll lose.
You cut your teeth in this market, the niche market of Internet Marketing? You deserve to sit on the bench, you earned the right to sit on the bench, You put the time in, made a sale or two, got a page to rank, and now what?
Go down to the little leagues and kick some butt.
If you spent some time attempting to market Internet Marketing products to other webmasters trying to do the same thing you are- you were in some pretty tough competitors. Look at it this way: You made it to the NFL, even though you're only good enough to be a bench warmer, take those skills and go after someone that ISN'T in your weight group!
The local market.
Those guys and gals couldn't sell their way out of a paper bag.
