Although the current global economic situation is stabilized in the process of Chinese textile enterprises are still felt a lot of serious challenges, sluggish external demand, the market volatile, trade barriers is one of many export-oriented enterprises are still talking about the core of the difficulties. What contemporary consumer lifestyles on how to change? What department stores and buyers purchasing patterns change? Textile business the way out?
From the United States Retailers Association figures show that U.S. consumer market, home textiles total more than 60 billion U.S. dollars, total imports reached 10.7 billion U.S. dollars. In 2008 China's home textile exports to the United States amounted to 4.9 billion U.S. dollars, accounting for the U.S. home textiles 45.7% of total imports, accounting for the U.S. home textiles market share of 8.1%. First half of 2009 a sharp decline in U.S. imports of home textiles, especially in some of the major textile products imported from China and imports fell even more sharply. It can be seen, the U.S. market consumption decreased rapidly in a crisis, while the market share of Chinese products fell faster.
In fact, the value of the product has been the leading U.S. consumer behavior and choice of the most important factor. Before the economy began a recession in the U.S. consumer textile products, home decoration given to a large number of inputs. The current economic situation has made U.S. consumers cut spending and force them to reduce consumption levels. Consumer discretionary consumer spending, a significant reduction at the same time, consumer channels, have also changed, large-scale supermarkets accounted for 49% of the total spending of the national chains accounted for 21% of consumption, accounted for 15% of the stores, department stores, consumption accounts for 3%. So retailers, committed to reduce procurement costs, reduced orders, and constantly enhance inventory management, return of unsold goods, and actively look for ways to avoid the risk of higher sales.
Such changes of suppliers can be fatal. A considerable number of exhibitors do not pay attention to the product value of the in-depth digging, product homogenization of the problem is still serious. Their rapid response to market can not be in place in time, resources and integration of concepts and measures have lagged far behind the requirements of buyers.
The dawn of a slow recovery period, only to understand and quickly to keep up with changes in the international market situation, constant innovation, reduce costs, in order to ensure sustainable development, in order to meet new market, a climax.
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