Work uniforms will help your employees stand out, feel and look more like a team and allow customers or clients to seek help from a staff member easily. However, they do more than that. What your employees wear is also a projection of your company's goals and mission statement. Those premium work uniforms should say something about what your company does and how it intends to do it well.
Truly, choosing the right work uniform is a part of the marketing process. You brought them to the door. It is now imperative for your employees to build trust in the relationship. Though things like product knowledge and communication skills are crucial, potential customers will pass a visual judgment the minute they walk in the door. Can they see employees? Do the work uniforms reflect a positive image of your company and represent your mission? Your customers came to the door to find something that you say you have to offer. Do your employees look like they will meet your customers' needs?
When choosing your work uniforms, keep in mind the above as well as your target customer base. How will they perceive the uniforms? If you are marketing to an older crowd, they will see jeans and polo's differently than a younger crowd. If you are marketing to a younger crowd, a stiff suit will be perceived as authoritative and may not project the best message to young customers who would relate better to casual conversation.
Does your store have a touch of whimsy? Consider off-beat work uniforms. Maybe you have a restaurant that is trendy out front, but your cooks are still wearing yester-year's boring white chef uniforms. Why not purchase fun black and white striped gear for your cooks?
Perhaps you've been in business for a long time. You had loyal customers for many, many years, but now things seem to be trickling. Are your work uniforms still projecting ideals that were appreciated by past generations but are now saying to your new customer base "boring and old-fashioned." They will perceive your product in the same manner. As always, if it isn't broken, don't try to fix it; however, re-evaluate your customer trends from time to time and see if there is room for improvement.
Premium work uniforms do not have to be traditional, though some businesses would still be best suited with tradition. Keep in mind that today's world is far more accepting in terms of appearances. It is a reflection of Generation X and Y's flair for individuality and creativity as well as the Baby Boomer's preceding admiration and fight for freedom. Do your work uniforms identify your company as holding the same ideals?
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