If an architect wants a steady stream of work for his firm, he has to do more than let his finished buildings speak for themselves. And that’s where architecture brochures come in, which are thankfully not so hard to make! But there are few things to keep in mind when making brochures that actually sell:
Tips for Making Winning Architecture Brochure Designs
• Tell your reader what you can offer. Save the detailed description of your firm’s history for later. In the first pages of your brochure, your reader is more concerned about how you can help her than what you are. Enumerate your services in list order, or go into detail about specialized services. Answer the first question your reader most likely has, and appeal to her as early as you can.
• Tell your reader what makes you different! Why should people consult your firm for projects, as opposed to your competitors? Make a unique selling proposition for your architecture firm that clients find valuable and are willing to pay for. You can have some promo in place or services that you offer at lower prices, or you can simply highlight how you take a unique and more effective approach to your client’s work.
• Vary your brochure design from the templates. If you want your business to stand out from the rest of your industry, your brochure printing and design should stand out the same way. Study what elements work and don’t work in your competitors’ brochures and in those standard brochure templates found online. Then, make your own design layout with those winning elements in mind, or have a professional designer help you out.
• Display photos of your previous work. Show them off in the best way possible, and include important information in the photo captions. Mention what year these works were completed, for which clients, and what location they are in so potential clients can visit these places for themselves.
• Use sturdy
brochure printing to speak for the strength of your work and business! You build architectural structures that are both strong and appealing; print your marketing brochures so they are strong and appealing, too. You can try out
Los Angeles printing, which is known for great quality and convenient online services. Print on sturdy card stock with a matte finish for the best professional effect!
