Hip hop accessories have gone through a revolutionary expansion from customary items such as bling bling jewelry, throw back jerseys and fitted caps. Now they have grown to include more traditional urban wear, such as watches, suits and brimmed hats, for example. This expanding look is starting to attract older buyers.
Yes, hip hop accessories have expanded from tweens , teens and generation Xer's to baby boomers the over 40 year old crowd. This is a surprise market to a generation who longs to expand and extend their youth. Keep in mind this is the generation who exercises, takes vitamins, and watches their weight and buys more cosmetics than any other generation in history. So, it's logical the hip hop generation and the baby boom generation will eventually meet, says Lillian Woo, owner of K-Hip a boutique located in Essex, England.
As time goes by you're also seeing more baby boomers wearing traditional hip hop accessories, especially the clothing. Many love the comfort of the loose fitting clothing, helping to accommodate the little bulges many baby boomers collect with age. More retailers are starting to take notice of this trend and are starting to market in publication frequented by hip baby boomers. This new marketing strategy is starting to pay off with more retailers reporting brisk sales.
As more baby boomers start to reach retirement age will we soon begin seeing hip hop accessories for seniors. Don't laugh, remember most experts chucked when they said hip hop music is will last longer than disco music did. As the music continues to grow and expand the accessories that inspire will continue to grow as well, and so far there's no end in sight for either.
As the hip hop accessories market continues to change we will continue to point out these changes to you. The market continues to evolve, adapt and expand to meet the needs of a more demanding public. We'll be there to keep you informed.
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