At the national energy-saving environmental protection, promotion of policies to stimulate energy-saving lamps, etc., the short period of 7-8 years, the country's LED lighting business from the initial 100, to 2,000 now, but really done it is difficult. Now the country, more than 2,000 companies are doing LED lighting, size of the market growth quickly, these enterprises are involved in the industry mainly based midstream products, including packaging of foreign OEM products now account for more than 80%.
As competition becomes more intense, LED lighting industry, will inevitably be faced with "survival of the fittest." At present, LED lighting industry in the decorative lighting market competition has been more heated, functional lighting market competition has also been simmering, and outdoor lighting products indoor competition in the market Esen initiated. As the impact of financial crisis, in the past mainly externally-oriented small and medium enterprises also have to attract national talent, to compete for the domestic market of network resources. Now many businesses have focused on the domestic competition, which is a change in the market.
Currently, LED lighting industry, what are the main problems, 1. Decorative 2. Copy copying products and more small independent R & D products. 3 is more than a small power products, high-power product less lighting products and more functional lighting products less.
End-user lack of knowledge on the LED on the LED light source compared the advantages of traditional knowledge is not enough; many companies selling light-weight products, to inadequate investment in marketing; marketing model is identical, the lack of brand awareness, product differentiation is not, there is no main product positioning, The enterprise's core competitiveness also appears inadequate, the industry has not yet formed there is a market leader in competitive advantage, which requires adoption of LED lighting business to compete through our efforts in order to better growth.
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