Landing Pages are often the page where your visitors are converted to paying customers. They get to your website through ad campaigns, search results link or through promotional emails. These campaigns are used to captivate potential customers and to get them to take action.
Inefficient landing pages can ruin your chance of getting a successful conversion.
There is no sense in paying for an ad campaign and not getting anything in return. It is therefore important to have a landing page that is impressive enough to close the deal with your visitors.
Here are some tips for your landing page to help close the deal with visitors.
1. Know your user
When dealing with B2C (business-to-consumer) marketing, your landing page should focus on making a quick sale. Provide your visitors with an urgency to buy your product or service by giving out special offers to early shoppers or by throwing in freebies when they buy now. A single price displaying the product worth including shipping and taxes will make it easier for your potential customer to make a decision. And product photos and reviews will also greatly increase your rate of conversion.
2. Stick to your promises
If your creative ad boldly claims "10 Great Tips About Online Marketing" then you should provide or show these 10 tips on your landing page. Nothing makes a customer frustrated than being misled by a promotional campaign. When a business fails to deliver what they claim, the trust of potential customers is lost.
3. Follow up on Customers
Not all visitors who come to your landing will convert immediately. Some would need more time to think of the purchase they are about to take. It is then important to let them know how to contact your company when they decide to do so. Provide a form that requests their email at the least. State your intentions with their email and that they can receive a free report or other incentive when they decide to give their email.
4. Define a Call to Action
Effective landing pages have a clear and distinct call to action required from visitors. This may involve signing up for a mailing list, buying a product or service, or navigating to a specific part of your website. Try to make your landing pages contain call to actions tailor made for your taget market.
Remember that what your ultimate goal with getting traffic to your website is to convert them to buying your product or service or getting them to sign-up for your mailing list. Your ad campaign entices your possible customers but your landing page should close the deal.
Bruce Tucker has been in the field of internet marketing,SEO and landing pages for a long time with a web site about
landing pages and with a blog that is all about
landing pages that you would find interesting.
