Site owners, have the search engines been unfair with you? Has your site ever been blacklisted by Google, Bing, Yahoo? Well, the article will give you a fair bit of an idea on various factors that affect the repute of your website.
On Page Factors:- Un ethical changes made on your site pages to get higher ranking on SERP (search engine result pages) will get you banned. Here are some on-page factors:
Hidden Text
Hidden Text as the name itself specifies the text hidden from users who visit your webpage. Some webmasters will do this so that they can add keywords throughout their webpage without interfering with what the visitors actually see. Yet, the search engines can still see hidden text.
For example, let's say you have a white background on your website. If you wanted to hide text, you would simply make the color of your text white (#FFFFFF) and users couldn't see it.
Alt image tag spamming
This is another way that people will try to cram keywords into their website, allowing search engines to see their keywords, but not allowing visitors to notice any difference in their website. The real purpose of an alt image tag is if a user visits your website and the graphic will not load, or is disabled by their web browser, text will appear instead of the graphic. This is often used for blind people. Alt image spamming is something you want to stay clear of.
Meta Tag Stuffing
What I'm referring to here is when people throw in thousands of the same exact keyword into their meta tags. For example, the following website is trying to rank well for "seo".
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This is obviously ridiculous. Google doesn't use Meta Tags when ranking websites and will penalize you so stay away from it.
Title Tag Stuffing
The title is what appears in the top left hand corner of your webpage .You only need to include your keyword(s) one time in your title tag. Anymore than one time will only dilute the effect, and if you overdo it, you may get banned.
Those are just a few of the things that people continue to do online. These things WILL eventually get your website banned and WILL NOT help you rank well. It's just a waste of time and effort.
Off Page Factor:-
The only way you can get penalized by off-page optimization is if YOU link out to "bad neighborhoods", which would be:
• Link Farms (a link farm is any group of web sites that all hyperlink to every other site in the group.)
• Penalized websites (websites that are "gray barred" by Google)
Take this case for example, Lets say I had a website and exchanged links with your website .At the time that we exchanged links, both of our websites were very quality, related websites, with a Google Page Rank of 5. This would be an ideal link trade.
But here is an honest advice. If you do a link exchange with a website, check back to that website every once in awhile to make sure that they haven't been "gray barred" by Google. This is one of the top reasons that people get penalized by Google, and the sad part is, they have no idea what they've done wrong because they haven't actually changed anything on their website!
The author of this article is an SEO executive at www.hindavi.in. For further inquiries on ethical SEO and SMO, email to info@hindavi.in
