You should clearly understand that “behind the screen” there is another person, not a robot automatically responding to your advertising messages. This individual has his own desires, dreams and goals. He wants to improve his life and maybe he is looking for new opportunities to do it right now. At the same time he may have his own fears and misgivings. There is no reason why he should bother to believe your claims just after seeing the ad with your products or services. Use different communication tactics to set up contact with your potential client. Remember that your business is a communication business. Very often people don’t join the company they are joining you.
You do understand that Internet opens up boundless opportunities in business development. But it is no “magic pill” that will make you rich in no time. You have to accept the fact that in virtual space recruiting takes more time than in real life. At first you have to invest your time and effort to establish trustworthy relations with potential clients and it may take from three to six months. If you hurry you are bound to fail. Internet has its limits as well as advantages. If you use Internet properly, you will get a powerful tool to build up your business alongside with phone, fax and voice mail. Internet is only a powerful tool nothing more. I believe that you will hardly build up a stable and solid business only with the help of internet at any rate nowadays. Don’t forget about such great devices as phone and you yourself. That is why as soon as you have got someone interested via Internet make sure to make him a call. As soon as you have found a potential customer there is a great temptation of “piling “him with a heap of materials about your incredible opportunities. People are unlikely to stand such “brain overloads”.
This approach is sure to flop. Present the information in “safe doses”. It is vital to achieve that after reading some of your advertising materials the customer has a wish to find out more about your company. Stimulate the consumer to find out more and more about you and provide them with this information. If you want to play the game “network recruiting” you have to master an art of establishing interpersonal contacts. The main thing you must understand - focus on relations with people, not on your connection with the global network. Internet marketing should be active from your side. Do not expect initiative even from the interested consumers. You have to minimize routine work to devote your potential to work with the interested customers.
