Anybody who has tried to get a quote for seo services is going to agree that seo is expensive. Search engine optimisation companies charge based on the amount of time they have to manually put into your project, in order to build the back-links that you require. Even with outsourced solutions, this can be an expensive exercise.
Believe it or not there are more economical ways to build link popularity for your websites, that aren’t expensive. With a little creativity, search back-links can be created from a variety of online activities. Often with the right strategy, the amount of work required to build thousands of high quality referral links across a whole range of high Google Page Rank sites, saving you hundreds of hours building links manually and perhaps thousands of dollars in the process, is something that is way simpler than what most people teach on seo.
The range of online activities that produce the referral link to your site or back-link that are effective time savers, is where you acquire the services of a large group of web surfers. This process has been coined as “crowd sourcing” and it makes use of the internet in ways that many people overlook especially when it comes to things as time consuming as building search engine optimized back-links.
The general idea is to join the conversation in some very large online communities and provide them with what they are interested in, in return for your contribution to their lives, you get them to create a piece of content and place it on a website with the appropriate anchor text link. This is something that people will do for you as a form of payment for your efforts and generosity.
This sounds implausible when described this way, but if we take a look at a real world example, you will get the idea of just how easy this can be.
The types of opportunities that can harvest a whole slue of high PR back-links covers things like online competitions, affiliate programs, launching web 2.0 communities, RSS feeds to article publication to name a few.
As with all things to be successful, it comes down to capturing the imagination of the community with a fresh angle and being able to stand out from the crowd. This at first seems strangely ironic when what are attempting to do is influence the crowd for our purposes. Generally you don’t get anything for nothing and no surprises to find that this principle applies big time, here on the internet.
For example a competition that you set up offering a free ipod touch to the most creative writing article on your chosen subject is something that works like crazy. Lets imagine that you have a product to sell, and you want to get peoples opinions on how good it is. You could offer a free trial if your product was an information product that could be downloaded. In return for your generous offer they need to post their opinions on one of the many popular social networking sites. Naturally you provide a piece of mandatory code for them to place on their post that contains your all important anchor text link.
The winner would be someone you choose who best describes the benefits of your product in 250-500 words. People can enter as many times as they like and the more times they enter the greater their chance of winning, as you can have lucky dip draw for any entry whether good or bad writing. The lucky prize could be something of much lesser value.
It is not uncommon for simple online competitions to produce hundreds to even thousands of entries, with each one creating a unique rich anchor text link on a highly valuable website. Even with relatively little on page optimisation on the destination landing page of your website, some amazing results can be achieved in relatively short time frames, all at a fraction of the cost of hiring a professional seo guru to do it all for you, in a painstaking, costly manner that seo gurus are famous for.
