Web design industry is very similar to the fashion industry. Just like new trends and styles hit the ramp every season, new design styles and trends become popular on the web as well. What may be popular today may or may not be so tomorrow. However, to be popular today you need to be abreast with what is popular today. This is the major challenge of the web design industry.
With so many trends and styles coming up every now and then, keeping up with all of them becomes an impossible task. That is why it is important to identify trends that would be timeless or at least remain popular for a longer period of time and then employ them in your design. Here are some of the hottest web design trends this season that I feel have a timeless appeal to them.
Use of Vivid ColorsColors are an integral part of web design and unless people start liking black-and-white, this will not go out of season. Bright colors can add a lot of visual interest to your website. This is not only true for websites that cater to the younger demographics rather, it is a universal concept. Colors are proven to have a psychological effect on people and the right set of colors can get you the desired results. However, make sure you don't clutter your website with too much of bright colors. It is important to balance the various colors that you have used.
Gradients and Lighting EffectsFrom dramatic to demure, gradient and lighting effects can get you a variety of effects on your website. You can either use them separately or combine the two of them to add a bit of extra polish to your website. Try using gradients for backgrounds and lighting effects for header images!
TransparencyTransparent boxes can present incredible effects when used over interesting non-cluttered backgrounds. If you need to give your background a larger part in the website design, use transparency and give it a go-ahead.
GrungeThis is relatively a broad category in website design. If your website is pretty simple and clean, try adding subtle grunge elements to it to upgrade its look and feel. You can also use a combination of multiple grunge elements.
Hand-Drawn DesignsIf you are looking for something unique and innovative, hand drawn designs are a good idea. It would make your website look more casual and fun. This is especially good for websites that cater to a younger demographic.
Watercolor EffectsThis is a fairly easy process by using watercolor Photoshop brushes and textures. You can use watercolor effects on headers, backgrounds, and other important elements of the website design. These effects can be easily made to stand out or stay in the background depending upon the colors you choose.
Nature-Inspired ElementsThis trend is particularly common with environmental and green industry websites. But you can employ them quite effectively for your portfolio websites or personal blogs. You can either make them part of your background design or include them into heads and icons. The idea is to include them wherever they look good and feel at home.
Kabir Bedi works as a senior web consultant with LeXolution IT Services, a professional
web designing company that offers a range of web services including website maintenance and
website design & development services. He helps the company deliver all these services efficiently and effectively.