Official Site: http://americanwest.cc
Founded: 1986
Desert, Cowboys, Fortune Hunters. These images jump out immediately when we see the word “American West”. As a fashion brand, American West inherits the spirit of Western Exploitation-wildness, boldness, and the passion to explore new frontiers. Since the establishment in 1986, the fashion house has been constantly keeping the legacy of hand-made handbags.
Although most leather manufacturers have industrialized the bag-making process to increase efficiency, American West Handbags are still crafted all by hand to pay tribute to the tradition. The interesting fact is that lots of modern products, such as cell phone cover and credit card case are included in the product line. That’s not so surprising indeed. As Louis Dekok, a designer of the fashion house said,” Our goal is to transform traditional Western qualities into an eye-catching fashion statement for today’s Western man and woman in every piece”. That’s why American West can stay competitive in the today’s rough-and-tumble fashion industry.
A life-long quality guarantee is another key fact on American West Handbags’ Success. Every piece enjoys free repair and replacement. It will be sent back the original craftsman to make sure the perfection on quality. This policy is costly but helps company win a lot of loyal customers. As the leader in western style handbags, American West succeeds in distinguish itself from the competitors.
Well-known Products
American West Zip-Top Fashion Tote
My personal favorite. The manually tooled wine red leather exudes exotic Indian flavor. Tiny silver spots and crystal adds additional vitality with an eye-striking sliver signature tag. In a word, this is fabulous.
American West All Access Cross body Bag
This bag is made of shiny black leather studded with crystal pots and sliver across on the bottom. It looks cute but there 2 sides open pockets and two pouches inside which is big enough for most daily occasion.
American West Soft Hobo Bag with magnetic closure
This collection doesn’t contain the signature crystal and sliver spots accented on the appearance. But it stands out with the fringes alongside the bag. The soft buckskin leather looks luxurious and high-class
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