If you are planning to reinvent your
Postcard Printing process, the first thing you need to discard is the conventional way of designing and printing. If you aim to be the innovator, you must shun the standard ways of printing, and think outside the box to come up with eye-catching designs. New trends always usher in new materials, the use of particular colours and types of ink, innovative textures, allowing fresh ideas to flourish. By employing some of these concepts in your postcard printing, your postcards will surely steal attention and beat the competition.
As companies are always under the pressure of stiff competition, to prevent their competitors from snatching the business, the safest bet is to think different. Here are some tested and proven guidelines to follow to take your designs up a gear –
Using metallic inks: metallic inks, usually in the golden or silver inks add shine or metallic sparkle to the postcards, making them exciting to receive, read or keep. Postcards written with metallic inks have a regal look and exude quality which is hard to ignore. Though gold and silver are mostly chosen, there are other bright hues that complement a particular theme of postcard. You may also experiment with other intense shades such as bright pink, purple, turquoise or aqua, maroon etc. Moreover, postcards with metallic inks are more likely to be kept for future decoration purposes or as mementos. Thus you can prolong the lifespan of marketing materials and promote your messages/ideas over and over again to a recipients’ peers and family.
Use of holograms: Holograms are known to improve the results of a postcard marketing project. Though holograms mostly are used in security measures, for entertainment or toy products, due to their natural glint they are highly noticeable too. With a pseudo three-dimensional hologram image incorporated to your design, your postcard becomes much more than merely an informational tool and can even be a piece of entertainment. People are instantly attracted to these hologram postcards as they look extremely amusing.
Embossed items and textures: Incorporate embossed and textured materials into your postcard printing project to instantly turn your ‘Plain Jane’ postcards into something more elegant. The textured or embossed surfaces of postcards are nice to touch and look a cut above. Postcards with textured finishes in unusual patterns or embossed with various embellishments such as flower petals, dried leaves or grass, embroidery, jute etc., tempt a targeted audience and reach out to them much better than plain paper postcards. When people are inclined to touch and feel your postcard, they are sure to read it too. Thus, it becomes easy to catch people and convey your marketing message through embossed or textured postcard printing services. Even keeping these postcards is also most likely as they can be used as souvenirs.
Interactivity: Last but not the least, add some interactive elements to your postcard printing and make your postcards more engaging. Interactive postcards might include an amusing or entertaining element such as puzzles or games, to keep people engaged for longer and to better convey the marketing message to the reader.
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