Using promotional pens and highlighters is fine for regular promotional work but sometimes you'll need to do something extra for a specific promotional push. You want to try to find an angle that will approach the promotion in a slightly different angle.
One thing to try is to create a promotional plan that is more specific than the typical business focused plan. You could pass out a travel kit as a promotion for your prospective client in the travel business but that would be similar to all the other businesses trying to court them. But if you know where they're going then your promotion could be even more related and give them promotional sunglasses or promotional umbrellas.
Try to find a way to make the promotional products be unusual and catch people's eyes. Like if you use promotional bumper stickers don't just put your business name and logo, try to find a rhyme or color or some type of imagery to make it unusual. The best promotional merchandise will have something to attract attention so that it resonates in someone's mind.
Colors that are unique will draw in the eye. Things that make people think, such as questions and answers or other unique spins can help get the attention. When you are purchasing incredible promotional items, don't just think about the name and logo recognition but take that advertising one step further. You don't have to be an advertising agent to find a unique idea that gets the attention of others. Just be creative and be careful not to cross the lines with something that some may find offensive, because that could draw negative attention to your business and you need to be careful to avoid that.
Using the very unique message you've created on a regular promotional product or purchasing a very unique promotional product will be good for creating new business. This is a way to catch peoples attention, much more meaningful than the regular promotional drives.
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