Paul Harvey was a niche content marketer BEFORE most of us were born.
Paul Harvey, an American Icon for over 50 years, known best for "the rest of the story" and his classic ending to each broadcast: Good Day!
Nine years ago in the year 2000, when he was 82 years old he signed a 10 year, 100 million dollar contract with ABC and completed all but the last year of it when he passed away at age 89 in early 2009.
You read that correctly - a one hundred million dollar contract! Don't you think that if we're going to follow the lead of someone in marketing and advertising that this is one great choice. Now, of course, we will all be following his lead with respect to his ultimate destination as we have no choice. But with regard to the use of content within a niche and marketing consistently, we would all do well to follow.
You see Paul Harvey was a premier marketer long before the internet. He found a niche, provided great content and consistently met the wants of his niche market day after day after day.
Sound Familiar?
Isn't this the strategy we read and hear about every day that we now have named web 2.0? Paul Harvey just did it naturally. He didn't need a name for it - and as for you and me, we should consider seriously following his lead if we want to compete in a crowded marketplace.
Who else could make an advertisement for popcorn and make it sound like breaking news right off the press! And when you realized it was an advertisement you weren't angry but rather... a smile slowly drew itself around your lips ...and apparently you remembered the popcorn because advertisers were not going to pay big bucks for his ads if they weren't getting a nice return.
Paul Harvey only had a high school education when he was hired for his first gig for $29.50 per week reading the lead into the broadcast for the Saturday Matinee at the Metropolitan Opera.
He believed in hard work!
He hated big government!
But he was never really ultra political!
Most folks will never know it but his very last radio segment was taped from his death bed from the Mayo Clinic.
This legends' 70 year career is phenomenal and he taught all of us gurus long ago what it took many of us a lifetime to learn - Find your niche, provide excellent content, be consistent, honest and hard working and you can market yourself to the great heights you deserve.
Read the entire story entitled 'Good Day! The Paul Harvey Story by Paul Batura to learn more about this great man who understood what we now preach because Paul Harvey Niche Content Marketer was doing it successfully before most of us were out of grade school.
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Jack Funderburk has owned and operated small businesses for 30 years, now online He provides resources for those starting internet businesses. Jack says, "Learn Marketing / Advertising before anything else, then you're prepared for any online business."
To Learn More Go to:
http://Building-Businesses-Online.com
AND download Jack's ebook, Building a Purposeful Business Online
