You can get a lot of attention with a very small item. Some people honestly want nothing to do with using promotional products, but they will stick a magnet on something. They won't be interested in your t-shirt or mug, but will hang up a magnet on the refrigerator at work or home. It will end up holding other items up and being seen for a long time.
What is more likely to be lost, a small piece of paper or a magnet? Seriously if you have the type of business that customers will frequently call you for orders you will get great benefit from a small informational magnet that gets stuck to the fridge or to some metal shelving or cabinet. They will be able to call you first before even thinking of the competition.
Many people are now even beginning to use promotional magnets in place of business cards, because unlike business cards, these items will not be tossed out or get lost. The just stick up until your customer needs them, and then they have your information handy. Great for offices that need people to call and make appointments because they don't allow your customer to easily forget that they need to make an appointment and when they are ready to do so that incredible promotional magnet will give them your phone number without delay.
If your business will be involved in an industry event then you will find these can be very good for giveaways. You can make them any size or shape that you want. If would be lovely to make them so attractive that people initially keep them for just that reason. Imagine if your business sells green cleaning supplies. You could use a daisy shape and have your basic info in the center of the flower.
The best thing about using magnets is that they are always easy to find. You will never have your customers searching for these because you know they will be stuck in plain view. If someone has the choice of several companies to order from and needs something right quick, who do you think will get the call? A business whose info needs to be found or the one whose info is holding up a picture on the fridge.
If you want inexpensive
imprinted logo items a promotional magnet is your smartest bet. A magnet is wonderful as
logo merchandise because it is small and will get stuck to the refrigerator at your clients home.